Norwich, East Anglia, UK (PRWEB) March 18, 2009
Anglian Home Improvements' website was given a mouth-watering new look in the last few weeks with the introduction of a generous sweet-themed pick & mix promotion. This latest eye-catching offer from one of the biggest names in Home Improvements aims to entice customers with a generous assortment of free upgrades, from Free energy efficient A-rated glass for all casement windows purchased, to free installation on all Anglian conservatories. The Pick & Mix promotion is available across Anglian's full range of products and offers homeowners the opportunity to save significant money on Double Glazing, Conservatories, Driveways, Garage conversions and more.
This latest scheme was conceived following in-depth market research into key influences on buyer decision making within the home improvements industry. With the current economic turbulence likely to affect homeowners more than most, Anglian proactively sought to identify what their target audience would most like to see. The overwhelming response from the study was that at times of financial uncertainty homeowners want 'value for money' and 'flexibility' from an established company they can trust. Anglian's reaction has been to create a scheme that not only offers generous discounts and free upgrades on all of their products but also flexibility in providing a range of incentives from which customers can choose the most appropriate for their requirements.
So far the promotion has been very well received and has certainly justified Anglian's investment in the study.
At the same time Anglian Home Improvements have also heeded the call to reinstate their White Knight logo which has been synonymous with the Norwich-based company since its inception in the late 1960s. Anglian removed the famous White Knight in 2007 but has made the decision to reinstate the iconic figure into their branding following feedback from suppliers and existing customers, who recognise the logo as a symbol of Anglian's long history and reputation for quality.