Challenging Economy Inspires Smarter Higher Education Revenue Generation Strategies

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A new webinar from leading higher education marketing firm Media Logic is giving marketing decision makers a smart strategy for addressing and overcoming current economic challenges. Designed specifically for schools with professional master's and certificate programs, "Necessity Meets Opportunity: Realizing the Potential of Professional Master's Programs" outlines how to uncover and harness strong revenue-generating opportunities in the short term - while still working within the parameters of reduced budgets and increased competition.

A new webinar from leading higher education marketing firm Media Logic is giving marketing decision makers a smart strategy for addressing and overcoming current economic challenges. Designed specifically for schools with professional master's and certificate programs, "Necessity Meets Opportunity: Realizing the Potential of Professional Master's Programs" outlines how to uncover and harness strong revenue-generating opportunities in the short term - while still working within the parameters of reduced budgets and increased competition.

"Necessity Meets Opportunity: Realizing the Potential of Professional Master's Programs" is now available for viewing at http://www.mlinc.com/RealizingPotential.

The insights captured in this webinar will prove invaluable to deans, provosts, program directors and marketing managers looking for new ways to leverage the strengths of their professional master's programs.

The webinar details how colleges and universities can best:

  • Determine what programs offer the greatest potential for ROI
  • Focus efforts to use marketing dollars more effectively
  • Achieve greater impact on reputation and recruitment

"We shift the focus from increasing inquiries to increasing yield," says Janet Hiser, senior account supervisor at Media Logic. "As a consequence, we are able to be very strategic in marketing expenditures and ultimately deliver more value for your marketing dollar."

Listen to an interview of Janet Hiser as she discusses strategies for maximizing your revenue opportunities.

View the webinar to discover how Media Logic is helping colleges successfully implement aggressive marketing strategies that leverage key assets and embrace the changing market paradigm.

"Necessity Meets Opportunity: Realizing the Potential of Professional Master's Programs" is now available for viewing at http://www.mlinc.com/RealizingPotential

As you plan for upcoming recruitment marketing efforts, Media Logic encourages you to take the agency for a test drive. Go to http://www.mlinc.com/testdrive and tell us about your college or university's specific situation. We'll provide you with a top-line list of strategic recommendations for your institution.

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, C.A. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, the Johnson School at Cornell University and Purchase College. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies and a top 100 agency by PROMO magazine. Visit http://www.mlinc.com for more information.

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Joshua Martin
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