Trends for the Best Computer Hardware Websites Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Computer Hardware Web Design

The most effective computer hardware websites are leveraging animated graphics, 3D modeling and video to entertain and inform the visitor. Sites that aren't doing this will quickly fall behind in terms of web development. The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the computer hardware industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The most effective computer hardware websites are leveraging animated graphics, 3D modeling and video to entertain and inform the visitor. Sites that aren't doing this will quickly fall behind in terms of web development."

The WebAwards competition judges computer hardware websites on seven criteria that combined create award-winning websites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Computer hardware has significantly outperformed the ISAR Index for three of the past four years with 2008 being inline with the Index. Although computer hardware sites recent performance, the poor performance in 2004 has resulted in a drag on computer hardware sites scoring for the 5-year criteria benchmark. Computer hardware sites tend to be strongest in content, copywriting and ease of use. They beat the WebAward criteria average benchmark in the ease of use category. They score lowest in innovation and technology.

The 2008 WebAward for Best Computer Hardware Web site went to HL2 for Microsoft Hardware Sidewinder Mouse.

Other past winners include:

  • 2007 Dell Global Site Design for StudioDell
  • 2006 Broadcom Corporation for the Broadcom Website
  • 2005
  • 2004
  • 2003 HP for the HP Public Website
  • 2002 Palm, Inc
  • 2001 IBM
  • 2000 EMC Web Team for
  • 1999 Four Points Digital for 3Com Home Connect
  • 1998 AGENCY.COM/Online Magic for Compaq Website
  • 1997 Anderson & Lembke, Inc. for Altec Lansing microsite

Companies and organizations wishing to have their computer hardware Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

2009 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The computer hardware industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Computer Hardware Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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