Best of Newspaper Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Newspaper Web Design

Newspapers have used their newsrooms to become the premier creators of trusted content on the Web - The Web Marketing Association, host of leading website awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help the newspaper industry create more effective websites.

"Newspapers have used their newsrooms to become the premier creators of trusted content on the Web" said William Rice, president of the Web Marketing Association, Inc. "Their ability to cross-promote their offerings both online and off make them a powerful player in the local media space,"

The WebAwards competition judges newspaper websites on seven criteria that combined help create award-winning websites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Newspaper Web sites joined the WebAwards in 1998 and, after several years of strong performance, have underperformed the ISAR index for the past four consecutive years. Not surprising, newspaper sites score highest in content and copywriting. Newspaper sites lag the 5-year criteria benchmark scores in all areas.

The 2008 WebAward for Best Newspaper Web site went to for

Other past winners include:

  • 2007 Forward for
  • 2006 Avenue A | Razorfish for
  • 2005 Variety for
  • 2004 BURST! Media for Christian Science Monitor

Companies and organizations wishing to have their newpaper web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The technology industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Technology Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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