Where The Gals Are: How Social Media Is Changing The Way We Market To Women

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"Social media is changing the face of marketing, changing how marketers interact with consumers, and more over, changing how consumers interact with your brand," says Malinda McFarlane, group strategy director for imc2, the Pre-Conference Workshop Sponsor for the 5th Annual M2W®-The Marketing To Women Conference, April 29 & 30, 2009, Chicago Cultural Center. "With women representing the majority of the online market and accounting for 85% of all consumer purchases, learning how women are interacting with these social mediums can help you create longer, more emotional connections with your largest audience."

"Social media is changing the face of marketing, changing how marketers interact with consumers, and more over, changing how consumers interact with your brand," says Malinda McFarlane, group strategy director for imc2, the Pre-Conference Workshop Sponsor for the 5th Annual M2W®-The Marketing To Women Conference, April 29 & 30, 2009, Chicago Cultural Center. "With women representing the majority of the online market and accounting for 85% of all consumer purchases, learning how women are interacting with these social mediums can help you create longer, more emotional connections with your largest audience."

BlogHer, Inc. co-founder and president of strategic alliances Jory Des Jardins, the Brand Panel moderator at M2W®, says, "It's no secret that women have been increasingly adopting social media and networking sites--doing everything from browsing and connecting to sharing stories about their lives." Des Jardins adds, "The real secret is how can brands fully leverage this trend and become part of the everyday conversation that the most influential women bloggers and active users of such services as Facebook and Twitter are talking about."    

The Brand Panel will include top social media experts such as Bonin Bough of PepsiCo and Jennifer Cisney of Kodak who have created innovative social media strategies that resonate well with women. "As one of the first brands to name a female 'Chief Blogger', Kodak continues to be a leader in the social media space and has uncovered new ways for the brand to not only provide ideas and tips related to Kodak products, but to truly serve as the online eyes and ears of the company," says Cisney.

The Pre Conference Workshop and the Brand Panel are just two of the many opportunities brand leaders will have to learn how to successfully connect with women online during the 2009 M2W® program.    Through presentations, workshops and unique networking opportunities, M2W® gives marketers the information they need to increase their brand's emotional, cognitive and financial share of the largest, most lucrative and most active market of all: women.

Women@NBCU is the Exclusive Presenting Sponsor of M2W® with Associate Sponsors Ketchum, Draftfcb, Engauge, SheSpeaks, Lifetime, Paramount Market Publishing, JSH&A, General Growth Properties, Barkley, Booz & Co. and MS&L. imc2 is the Pre Conference Workshop Sponsor and Affina and BlogHer are Hospitality Sponsors. SNiPPiES is the Video Journalism Resource and Getty Images is the Imagery Resource.

M2W® is produced by PME® Enterprises, Hartford, CT. Please visit http://www.m2w.biz or call 860.724.2649 x 11 for more details or to register for M2W®.

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