Tuvel Communications Takes NAB Show into Social Media to Build New Audiences

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A Washington, DC-area communications firm that specializes in social media and networking is helping the National Association of Broadcasters (NAB) develop new ways of building community and participation in its annual convention, the NAB Show. Using Tuvel Communication's technical know-how, the NAB is reaching out to members of the post-production and game developer communities to increase attendance at its 2009 NAB Show, to be held April 18-23, 2009, in Las Vegas.

Thanks to the technical expertise of Tuvel Communications, a Washington, DC-area communications firm that specializes in social media and networking, the National Association of Broadcasters (NAB) is developing new ways of building community and participation in its annual convention, the NAB Show. Using Tuvel's technical know-how, the NAB is reaching out to members of the post-production and game developer communities to increase attendance at its 2009 NAB Show, to be held April 18-23, 2009, in Las Vegas.

"There is a new communications paradigm and a shifting landscape," said Mitch Arnowitz, managing director of Tuvel Communications. "People no longer wish to receive one-way messages; savvy organizations engage customers and prospects while building relationships. The NAB is such a savvy organization."

"This is an exciting online engagement project and a great opportunity for the NAB Show to expand our reach to younger participants and early adopters in the broader-castingsm industry by using these new media channels," said Michelle Kelly, NAB senior vice president, Event Marketing. "We look forward to seeing new faces at our event as a result of this campaign. As the world's largest event for leading media, entertainment and communications professionals, we take pride in staying at the cutting edge of media trends on behalf of the content community, and the Tuvel Communications program helps us do just that."

Tuvel is working with the NAB to locate, communicate with and motivate post-production and game developer audiences to pass its message along to potential show attendees. "We know where to find the Internet publishers that can speak to and engage a new and younger NAB Show audience, using a soft-sell approach that both educates and promotes the communities the NAB wants to reach," said Arnowitz. "NAB's social media program will reach potential attendees directly on their turf, when they are most open to hearing about the 2009 NAB Show."

The NAB has used social media before, but brought in Tuvel for a larger, more comprehensive effort for its 2009 show. "The NAB is already at the leading edge, and our program supports their efforts in building community and engaging new audiences through the use of social media," said Arnowitz.

As with other clients, Tuvel is developing and leveraging relationships for the NAB through a social media outreach campaign that includes Twitter, Facebook, LinkedIn and other networks, as well as blogs, e-mail lists and websites. Tuvel applies a proven formula for success to finding potential supporters of and participants in client organizations or events to whom others listen, which offers valuable communications and engages a client's target community.

The Tuvel methodology defines social marketing channels that potential audiences frequent, such as e-mail lists, newsletters, Web forums, user groups and blogs; locates appropriate groups and influencers within each marketing channel and audience; and validates contacts through traffic, content, readership, online reputation and traditional media coverage. "Our company motto is 'Engaging Your Customers in Unconventional Ways,' and making the best use of today's technology, such as social media, is one of the most effective approaches we know of doing so," said Arnowitz.

For more information about Tuvel Communications' approach and services, go to http://www.tuvel.com or call 301-545-0843.

About the 2009 NAB Show
The NAB Show, which will take place April 18 - 23, 2009, in Las Vegas (exhibits open April 20), is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all media. Complete details are available at http://www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances its members interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at http://www.nab.org.

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Mitchell Arnowitz
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