Rock Fashion Week at Fontainebleau Miami Beach

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Top Designers and Celebrities Converge for Fashion and Flair in the Sun

The fashion elite will be out in full force from March 25th to March 28th when the bright lights and steamy nights of Miami Beach play host to the hottest resident on the fashion block - Rock Fashion Week at Fontainebleau Miami Beach. From designer shows including Richie Rich, Russell Simmons, Monarchy, Caroline D'Amore, Abi Ferrin, b. Michael, LeiMarco and more, to the sizzling celeb-filled after-parties that follow, the four-day event is a fusion of style, stars and music set amidst the grounds of Miami's newest trendsetting hot spot.

Fontainebleau Miami Beach, the epicenter for style, fame and glamour and the home of Rock Fashion Week, will exclusively host all of the week's events on-site. Both invited VIPs and hotel guests will have exclusive access to this fashion oasis, showcasing two runways, fashion pods and glamorous evening parties, which will take over the already exuberant Miami Beach night life.

From couture to prêt a porter, a variety of fashion genres from established and emerging designers will be shown during the presentation of Fall/Winter and Cruise Resort collections and creations at this multi-day event. And, as part of Rock Fashion Week's entrance into high-style society, on Friday, March 27th, designer Richie Rich will host a press conference to announce his newest venture, featuring special guest and muse Pamela Anderson, prior to his runway show that evening.

"Flair and flavor are my philosophies in both fashion and life, and nowhere are these principles embodied more than in Miami Beach," said designer Richie Rich. "At Rock Fashion Week, I will debut a potpourri of sexy and fun pieces from my new collection inspired by my very special muse!"

"We are very excited to be participating at Rock Fashion Week," said Eric Kim, Monarchy designer. "Miami is a phenomenal market for Monarchy, and we are looking forward to showing Miami who we are, and what we do."

"Rock Fashion Week at Fontainebleau Miami Beach is an innovative platform for creative and world-renowned designers to showcase their collections at one of the most beautiful and sought-after locations in the world," said Scott Rosenblum, Founder, Rock Media & Entertainment. "The event is sure to set new heights for talent, runway shows, exotic layouts, after-parties and more!"

Warren-Tricomi Salon, official hair sponsor, and Artistry, the exclusive makeup sponsor, will be backstage readying models for their runway appearances. The Artistry Mobile Brand Experience will be located on Collins Avenue at the Fontainebleau's north entrance for the duration of Rock Fashion Week. Members of the media are invited to visit the motor coach for complimentary spa treatments, makeup touch-ups and more.

Schedule of Events - Rock Fashion Week at Fontainebleau Miami Beach:

Wednesday, March 25th
3 p.m. to 5 p.m. Press Check in Event- Glimmer 1 (Press war room)
*Media will be given passes that allow exclusive access to all of the week's events
5 p.m.     Press Happy Hour- Location TBD
8 p.m.     LeiMarco
10 p.m.     After Party @ Cabana Pool Area

Thursday, March 26th
7 p.m.     MAE
8 p.m.     Ella Bella
9 p.m.     Abi Ferrin
10 p.m.     After Party @ Cabana Pool Area

Friday, March 27th
2 p.m.     Press Conference with Richie Rich and Pamela Anderson
6 p.m.     b. Michael
7 p.m.     Born Unicorn
8 p.m.     D'Amore by Marceau
9 p.m.     Richie Rich
10 p.m.     After Party - Richie Rich, b. Michael, D'Amore @ Cabana Bar

Saturday, March 28th
7 p.m.     Surprise Designer
8 p.m.     Argyleculture by Russell Simmons
9 p.m.     MONARCHY (featuring live music by celebrity DJ Ravi Drums)
10 p.m.     Closing Party with Russell Simmons & Monarchy -Cabana Bar

About Artistry
ARTISTRY is a global leader in prestige beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. ARTISTRY generates more than $1 billion in annual global sales and has been among the world's top five, largest-selling, prestige brands of facial skin care and colour cosmetics for over ten years.*
*Based on Euromonitor studies of 1998-2007 global retail sales.

About Warren-Tricomi
Individually, Joel Warren and Edward Tricomi are legends in the world of hair color and hair styling, respectively. Together however, they are an unrivaled duo whose shared expertise defines hair trends season after season. In their 20 years as partners they have become the go-to salon for New York City's elite, established a network of salons across the country and created the first collection of hair products produced by a colorist and a stylist.

It is this collective expertise that is bottled into the duo's namesake product collection, Warren-Tricomi Haircare. Every formula in the line is created with both their points of view taken into account, resulting in products that address the needs of hair on every conceivable level - from the integrity of its color and texture to the state of its body and shine. In other words, no other line approaches hair care as thoroughly, with such passion for and knowledge of hair than Warren-Tricomi. For further information, please visit http://www.warrentricomi.com.

About Fontainebleau Resorts LLC®
Fontainebleau Resorts, LLC ®, a privately-held Las Vegas based resort and casino developer, was established in 2005 to create the "next generation" of hotels and resorts around the world. In addition to renovating the legendary Fontainebleau Miami Beach, the company is setting a new standard of resort in Las Vegas with the creation of Fontainebleau Las Vegas (Fall 2009).

About Rock Media & Entertainment
Rock Media & Entertainment is a branded entertainment and media company that uses its event and media properties to drive brand equity. Rock creates partnerships with the world's leading marketing and media networks aiding in the growth of its partners' business through entertainment and media properties, events and distribution. Rock's integrated media platform makes our company one of the most effective in driving direct and incremental profitable revenue. Our top executives have an outstanding track record for producing meaningful and scalable Fortune 100 hospitality and sponsor-driven events and media integration. By providing an outlet for brands to leverage events and our integrated media platform, Rock consistently grows its sponsorship and advertising revenue.

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Meredith Miesieski

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