The CRM Alliance Announces Change in Executive Leadership

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The CRM Alliance, a group of independently owned and operated Sage Software business partners specializing ACT! by Sage, Sage SalesLogix, Sage CRM, MAS and ACCPAC accounting software, announced today changes to its Executive Leadership Committee. The CRM Alliance is a "consulting and buyers cooperative" that ensures business owners and corporate IT and sales managers get the most value for their CRM investment.

With the appointment of Debora and Lori to the Committee, our members benefit by gaining two proven business owners who add in-depth business and marketing experience to The CRM Alliance's leadership.

CRM Alliance, a group of independently owned and operated Sage Software business partners specializing ACT! by Sage, Sage SalesLogix, Sage CRM, MAS and ACCPAC accounting software, announced today changes to its Executive Leadership Committee. Debora Boyle, Platinum CRM Consulting - http://www.actplatinum.com - from Phoenix and Lori Feldman, Aviva LLC, known as The Database Diva - http://www.thedatabasediva.com - from St. Louis, have been appointed as CRM Alliance Executive Committee Members. Clay Weatherford, Proactive Information Systems of Austin has been elected an alternate member.

They join existing members John Kaufman and Elaine Wirth, The CRM Connection - http://www.thecrmconnection - from Denver, Chicago, Ann Arbor and the New York tri-state area, Pat Egen, Patricia Egen Consulting - http://www.egenconsulting.com - from Chattanooga, Tim Priestley, Accent Gold Solutions - http://www.accentgoldsolutions.com - from Los Angeles and Peter Kaufman, ADSS Global - http://www.adssglobal.com - from Miami and Philadelphia.

"The CRM Alliance Executive Committee effectively manages and operates the organization" says John Kaufman, President, adding, "With the appointment of Debora and Lori to the Committee, our members benefit by gaining two proven business owners who add in-depth business and marketing experience to The CRM Alliance's leadership."

The CRM Alliance is a "consulting and buyers cooperative" that ensures business owners and corporate IT and sales managers get the most value for their CRM investment. As the economy contracts, business owners and corporate teams seek ways to maintain earnings with fewer resources. A company database tied to accounting transactions is a risk-free tool to leverage a company's #1 asset--its customer list.

Buyers of ACT! by Sage, SalesLogix, SageCRM, MAS and ACCPAC software have access to a combined resources of 26 resellers and over 100 certified consultants and trainers when they purchase through The CRM Alliance membership. Half of the Alliance membership, which is by invitation only, represent the top 20% of Sage Software's reseller channel, guaranteeing that software buyers also have access to the world's best-in-class CRM solution providers all in one place.

About The CRM Alliance
The CRM Alliance was founded in 2004 as an indirect sales channel of The CRM Connection. It is a membership-based organization of ACT!, SalesLogix, Sage CRM, MAS and ACCPAC/Sage ERP software consulting firms serving the United States, Canada and Europe. The mission of The CRM Alliance is to enhance the value of its member firms through collaboration of sales, marketing and operational best practices and shared technical resources. Membership consists of 26 consulting member firms serving 40 locations. Additionally, 7 CRM Alliance vendor members represent 'best of breed' ACT! Software add-on developers and programmers, The CRM Alliance is uniquely positioned to provide one-stop, full service CRM software sales, CRM implementation, CRM training and CRM support for business owners and sales organizations regionally, nationally and internationally. Members of the Alliance are listed here: http://thecrmalliance.com/Default.aspx?tabid=58

About The CRM Connection
The CRM Connection - http://www.thecrmconnection.com - is a software consulting firm and software reseller that helps businesses in North America do what they do even better using customer relationship management software developed exclusively by Sage Software. By leveraging the capabilities of ACT! by Sage, Sage SalesLogix and Sage CRM software, The CRM Connection provides customized software solutions focusing on the needs of sales, marketing, and customer service and management teams. The CRM Connection is a full service consulting firm providing design, installation, customization, training, and support services. Our solutions support small and medium-sized businesses as well as teams within large businesses. The CRM Connection was founded in 2002 in Denver, Colorado, and has offices in Connecticut, Illinois, Michigan, New Jersey and New York. For more information, please visit the web site at http://www.thecrmconnection.com or call 866-456-7808.

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John Kaufman
The CRM Alliance
303-278-2737 ext. 1
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