eMaximation Appoints Sarah Kramer as Client Implementation Manager

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eMaximation, the only Web-based sales and marketing solution designed specifically for the franchise industry, announced today that the company hired Sarah Kramer to fulfill the role of Client Implementation Manager as of January 2009.

eMaximation, the only Web-based sales and marketing solution designed specifically for the franchise industry, announced today that the company hired Sarah Kramer to fulfill the role of Client Implementation Manager as of January 2009.

"With our growing client base, it became clear that a significant number of franchisors can benefit from sales process consulting and best practice guidance," said Greg Cory, chief executive officer of eMaximation. "So we made it a priority to find someone with significant experience using technology to enhance the franchise sales process. Sarah has been a tremendous addition to the eMaximation team and is expanding our professional services offering to provide additional value for all of our clients."

Cory explained that as Client Implementation Manager, Sarah will be working with clients to ensure they fully utilize eMaximation technology to support and enhance their specific franchise sales process. In addition, she will be providing product training, client performance reviews, and other valuable services to new and existing eMaximation clients.

"After a long and rewarding career at Yum, I am thrilled to leverage my franchise development experience at eMaximation by consulting with clients on the best ways to integrate technology into their sales process," said Kramer. "Our solutions have the power to change how franchisors manage their sales and marketing efforts, but it's the industry experience and best practices consultation in conjunction with technology that truly brings it all together for our clients. This is an exciting year for eMaximation and I am proud to be a part of the team."

Sarah joined eMaximation in January of 2009, after 14 years with Yum Brands, Inc. where she held various positions on the Development, Accounting, and Operations teams. From 2003-2008, Sarah played a key role in reviving a franchise recruiting effort, which resulted in record increases in new franchise development.

About eMaximation:
Founded in 1999, eMaximation is the only Web-based sales and marketing solution designed for the entire franchise industry, including franchisors, franchisees, brokers, consultants, and suppliers. eMaximation's email marketing and CRM technology focuses on delivering immediate ROI through process automation and efficiency, fast and easy access to candidate information, self-service features and targeted business intelligence. Nearly 300 of the fastest-growing franchises across the nation implement the eMaximation solution. For more information about eMaximation, call 800-900-8321 or visit http://www.emaximation.com.

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