Philippine Design Royalty at Manila F.A.M.E. International April 2009

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Manila F.A.M.E. International (15-18 April 2009, SMX Convention Center) pays tribute to the movers and shakers of Philippine design and Filipino manufacturers who have placed Philippine design in the international spotlight over the years.

We have been coming to Manila F.A.M.E. for 18 years and when you look at what's available now, we're constantly surprised with how natural materials like fiber and coconut wood can be transformed into other products

Design royalty takes center stage at Asia's Best Design Destination - Manila F.A.M.E. International (15-18 April 2009, Manila, Philippines) as close to 300 world-class designers and manufacturers present their eco-inspired creations made of Philippine indigenous, sustainable materials.

As Asia's undisputed best design destination, Manila F.A.M.E. participants and exhibitors pride themselves in being pioneers of using recyclable and eco-friendly materials such as scrap metals, wood shavings, egg shells, and even abandoned insect colonies in coming up with fresh, original, innovative designs in home pieces and fashion wearable even at a time when recycling was not yet in fashion.

Over the years, a number of "green-fluenced" companies have been joining Manila F.A.M.E. to showcase product design innovation in gifts and houseware, furniture, fashion wearable and accessories, holiday décor, and health and wellness services in an effort to show that saving the environment is not just a fad.

1. Nature's Legacy Eximport, Inc. manufactures fine home furnishings and garden accessories using specially patented stone casting manufacturing process
2. Mind Masters, Inc. converts recycled paper and handmade paper from agricultural waste into works of art.
3. S.C. Vizcarra, Inc. specializes in handbags made from sustainable materials like rattan and bunsal.
4. Locsin International creates masterful crafts using indigenous raw materials such as rattan, seagrass, abaca, and handmade paper.
5. Simon Crafts International, Inc. sells eco-chic garden accessories out of assorted shells and other locally sourced sustainable materials.
6. Binnadang Ethnic Handicraft creates eco-furniture made of recycled paper.
7. Kilus Foundation manufactures posh bags from recycled tetra pack materials.
8. QCD Ventures Corporation uses recycled glass and tin and turned them into eco-art home accents.
9. Papelan Paper Products makes paper products out of recycled capiz and newspapers.
10. CSM Company manufactures fine bone china giftware and art décor made of scraps of animal bones

"We believe that designing an eco-friendly product starts with an understanding of your environment first. We recognize that sustainable and renewable resources are around us," said Manila F.A.M.E. exhibitor Mr Pete Delantar of Natures Legacy. Their company manufactures artistic and functional home pieces and various outdoor accessories. They also went beyond pre-audit certification for Life Cycle Analysis, Cradle to Cradle, SA 800, and obtained the coveted Green Seal.

Meanwhile, Filipino designer consultant for the fair's holiday décor special setting Luisa delos Santos Robinson explained that, designers and producers of holiday décor and products should be more responsible and realize that they can actually influence the buying trend. In the last edition of Manila F.A.M.E., Robinson highlighted the use of sustainable materials and eco-conscious processes and production.

Manila F.A.M.E. (Furnishings and Apparel Manufacturers Exchange) International is a flagship project of the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Philippine Department of Trade and Industry. For 25 years, the show has been instrumental in the promotion and development of the home and fashion lifestyle industries for the export market.

Manila F.A.M.E. is accredited by UFI, a Paris-based organization of leading trade show organizers and recognized by major international associations in the exhibitions industry. A number of exhibitors in the show have been recipients of Germany's Red Dot Award, Japan's Good Design Award, Unesco-AHPADA Seal of Excellence for Handicraft Products in Southeast Asia. They have also been featured in the International Design Yearbook.

In its 25-year history, the show has transformed small and medium-sized companies into flourishing industries that provide jobs to our people and drive the economy.

Manila F.A.M.E. International is not just your ordinary run-of-the-mill, said CITEM Deputy Executive Director Thelma Dumpit-Murillo.

"When we bring our exporters to join shows overseas, we carry the Philippine flag. We are the face of our country and so there is no space for less than world-class products. It is also a perfect example of the synergistic partnership between government and private sector with government creating the environment conducive for the exchange of goods and services."

Manila F.A.M.E. becomes the incubator for budding entrepreneurs building relationships with buyers and suppliers as well as for product development and innovation. Movement 8, the Philippine consortium of cutting-edge Filipino designers, is one homegrown idea that has become a huge marketing success globally.

"We have been coming to Manila F.A.M.E. for 18 years and when you look at what's available now, we're constantly surprised with how natural materials like fiber and coconut wood can be transformed into other products," said Barbara Hermon of Hermon & Hermon, Australia.

"The best thing about Manila F.A.M.E. is the artworks and the designers with very high creativity," said Michael Frankenhauser, a regular buyer of Manila F.A.M.E. for 15 years.

"It was exciting to see recycling products using soda bottles and newspapers. The show has been using a lot of different products I have not seen elsewhere," added Kim Chaumont, president of Selections by Chaumont in the United States.

Every edition, close to 3,000 foreign buyers visit Manila F.A.M.E. including brands such as Armani Casa, Pottery Barn, Williams-Sonoma, Robinsons, Harrods, and Papaya to cite a few.

For more information about Manila F.A.M.E. visit http://www.manilafame.com.

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