Chicago, IL (PRWEB) March 24, 2009
Business owners have every reason to be nervous during a recession. With no idea how their business will come out of a tough economic time, entrepreneurs need to recession-proof their business while they have the opportunity.
Business coach Glory Borgeson announces the release of her new book, "Catapult Your Business to New Heights: Sure-Fire Strategies to Increase Profit." With this book, entrepreneurs learn many ways to increase sales, decrease expenses, and lower their stress even in tough times.
"I believe business owners can keep the customers they already have and attract more prospects and convince them to buy," says business coach Glory Borgeson, and author of "Catapult Your Business to New Heights: Sure-Fire Strategies to Increase Profit."
Borgeson also notes, "Entrepreneurs need to ensure that their business can handle an influx of new customers and increased sales, as well as working with customers who are just as nervous as they are. They need to get creative regarding how they choose to get work done, such as balancing hiring with outsourcing."
Borgeson offers ideas and tips to recession-proof small businesses:
•Create "Wow!" customer service experiences that bring customers back and turn them into a virtual sales force
•Set up a team of people (employees, outsourced folks, or both) who help run the business while the owner makes it grow
•Stretch the strategic mindset to keep the business out of a rut and, instead, place it on a continual path to success
•Know how to analyze the financial data in order to make wise business decisions timely
Glory Borgeson is a business coach, speaker, and author of "Catapult Your Business to New Heights: Sure-Fire Strategies to Increase Profit."
Download a free chapter of the book on the author's home page:
Link to the book on Amazon.com: