Be a Master Chef at Home for £2/head: New Website Taps into TV Audiences with Comprehensive Video Library and Economical Recipes

Share Article is encouraging armchair cooks to make the leap from the sofa into the kitchen with the help of its step-by-step cooking videos and practical recipes. The website has pulled together a week-long shopping list and tasty dinner menu for a family of four for £40.

You may not be serving up wild rabbit, spider crab and lavender mousse every night but it is possible to be a master chef on a budget, providing tasty family meals for under £40 a week, reveals new website Foodtv UK is encouraging armchair cooks to make the leap from the sofa into the kitchen with the help of its step-by-step cooking videos and practical recipes. The website has pulled together a week-long shopping list and dinner menu for a family of four for less than £2 per person which includes meals such as Chicken Casserole with Lemon and Rosemary and Rosti with Bacon, Mushrooms and Onions.

The recession and cold weather have fostered an 'eating in' trend sending British like-for-like food sales up 5.1 per cent last month as British people retreat to the kitchen to cook more meals from scratch. "The huge popularity of TV cookery shows combined with the fact that 80 percent of people are not eating out as regularly, means it is the perfect time to promote home cooking.'s extensive library of 1000 recipe videos can help us along that path," said spokeswoman Annabel McQueen.

"TV cooking competitions have generated increased enthusiasm towards food and cooking. But while some people can't wait to don their apron and take on a new culinary challenge, others may feel less confident.'s approachable videos help users take that first step and then progress at their own pace. We want to motivate and inspire people to serve up healthy delicious meals to their family and friends," McQueen said. has one of the biggest selections of food videos online so whether you're just setting out on your cooking journey or have celebrity chef aspirations,'s chefs are there to accompany you along the way. The cook-along videos may be stopped, started, and repeated at the cook's leisure.'s £2 per person plan

To help budding chefs on a budget, has put together a week-long dinner menu for just under £40. That's five satisfying evening meals for about £2 per person for a family of four; including a few glasses of wine to savour with your food.

The recipes were selected from and the ingredients were priced online at one of Britain's leading supermarkets, not taking advantage of any in-store specials. Assuming you have the following staples in your pantry: dried herbs, spices, stock cubes, olive oil and flour, this shopping list is all you'll need to make a week's worth of budget-friendly meals.

In Your Shopping Basket: (total cost = £39.92)

3 yellow onions, 39p
1 head of garlic, 45p
1 bunch celery, 78p
750g bag carrots, 65p
250g mushrooms, 95p
6 baking potatoes, £1.44
1 lemon, 30p
250g bag fresh spinach, £1.39
2 small heads little gem lettuce, 88p
250g asparagus, £1.99
1 bunch fresh rosemary, 79p
1 bunch fresh basil, 85p
1 bunch fresh thyme, 68p
75g frozen pearl onions, 95p
12 own-brand eggs, £2.69
568ml own-brand milk, 45p
250g own-brand unsalted butter, 84p
100g Parmigiano reggiano, grated, £2.69
195g own-brand Swiss gruyere cheese slices, £1.84
180g jar of capers, £1.79
3 (400g) tins own-brand chopped tomatoes, 99p
240g jar own-brand sliced black olives, 87p
250g own-brand egg-pasta, 73p
500g own-brand penne, 78p
250g own-brand back bacon, £2.49
552g packet of frozen white fish fillets, £3.79
800g package chicken thighs, £3.49
1 bottle white wine, £3.99

Monday: Rosti with Bacon, Mushrooms and Onions

Tuesday: Penne with Marinara Sauce

Wednesday: Asparagus, Bacon and Cheese Frittata

Thursday: Chicken Casserole with Lemon and Rosemary

Friday: Fish with Tomatoes, Olives and Capers is an online food experience with a difference. Its videos and recipes have been developed by culinary talent worldwide and offer a new and refreshing take on cooking in the home. The site is the Web home for chefs such as Danny Boome, Sophie Conran, Giorgio Locatelli, Michel Roux and some new faces from the US including Alton Brown, Tyler Florence, Michael Chiarello, Giada De Laurentiis, Rachael Ray and more.

It also hosts an original web series highlighting the best of all things food in the UK, featuring chefs including Gary Rhodes and Jun Tanaka.

Notes to editor
1. British Retail Consortium Figures, January 2009
2. According YouGov Research, September 2008, 77 percent of people are not eating out so often. Research by Delicious Magazine in February 2009 showed that 82.5 percent of people have started eating out less often over the past year.

Heather Peacocke
+44 20 7802 2929

Developed by Scripps Networks in conjunction with Limited, brings to England an online food experience that is visual and engaging with recipes and videos developed by culinary talent worldwide.

Scripps Networks and UpMyStreet are both owned by Scripps Networks Interactive (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company's media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and UK-based uSwitch.


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Heather Peacocke
Foodtv UK
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Foodtv UK
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