Best Restaurant Web Site Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Restaurant Web Design.

As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site

WebAward.org - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the restaurant industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Restaurant Web sites are enhancing the customers experience even before they step into the restaurant. Web sites are creating the environment that the user will experience if he or she visits the restaurant which reflects in the high design scores of this industry. Content such as online reservations, directions, nightly menus are just some of the added value restaurant Web sites are offering their online users."

The WebAwards competition judges restaurant web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

In a downward trend since 2004, restaurant Web sites underperformed the ISAR index in 2008 while matching the overall ISAR index for the three years prior. Throughout the study, they demonstrated up and down performance relative to the index. Restaurant Web sites outperformed the criteria benchmark averages in the design category and nearly matched it in innovation, copywriting, and ease of use. They fell below the benchmarks in content, technology and interactivity.

The 2008 WebAward for Best Restaurant Web site went to Design Lab for Four.

Other past winners include:

  •     2007 Avatar New York LLC for Mr. Broadway Kosher Restaurant
  •     2006 E-Site Marketing for Montage Studio
  •     2005 Apollo Interactive, Inc. for Johnny Rockets
  •     2004 NetSuccess for Mercy Wine Bar
  •     2003 Brann for Roy's Hawaiian Fusion
  •     2002 Stone Ward Fusebox for TCBY

A complete list of past winners can be found at restaurant.webaward.org.

Companies and organizations wishing to have their restaurant Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The restaurant industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Restaurant Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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