WebSwagger Pirate Sets Sail on New Adventure: Video Emphasizes the Importance of Branding

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WebSwagger.com announces the release of its second WebSwagger Pirate video. WebSwagger's Pirate mascot once again embarks to aid an entrepreneur in distress, providing small business marketing treasure. The new video focuses on the importance of consistent branding.

The videos offer a fun way for small businesses to get marketing tips

WebSwagger.com announces the release of its second WebSwagger Pirate video. WebSwagger's Pirate mascot once again embarks to aid an entrepreneur in distress, providing small business marketing treasure.

"The videos offer a fun way for small businesses to get marketing tips," Marlene Bauer Pissott, president and CEO of InGroup, Inc. and WebSwagger.com. "Business owners can then take what they've learned and create their own marketing, or turn to the WebSwagger team to help them implement the advice they receive.

The new video focuses on the importance of consistent branding. "A business' brand is its identity," said Pissott. "Your brand is a reflection of you and the product and services you offer. If it is not consistent or unrecognizable, it can have a negative impact on your business."

There are four basic steps to developing and building your brand.

1. Plan: Map out your brand goals and the steps to get there. Getting an overall view will help you better define your identity as well as stay focused and on track.

2. Create: The visual and verbal expression of your business' purpose and personality. This is the step where your logo and tagline (if any) are created. Every detail - even subtle aspects like color or punctuation - has an effect on how your brand is perceived.

3. Manage: This is the process of promoting your brand, protecting its image and continuing to expand it.

4. Use: Your brand must be integrated not only into traditional marketing but also in all aspects of your business. Customers should be immersed in your brand and find it meaningful and memorable.

While a small business' brand may not become world recognized, it is still an important aspect in retaining and attracting customers." A clear and concise brand makes it easy for customers to recognize you from the competition," said Pissott. "It also says that your business is in order and ready to serve their needs."

A free branding worksheet can be downloaded from the company's Web site at WebSwagger.com.

The video can be viewed at WebSwagger.com or on YouTube.com at YouTube.

Serving the needs of small businesses and professional service firms around the nation, WebSwagger.com offers unique, professional and affordable Web sites and co-branded print marketing materials.

WebSwagger.com is managed by InGroup Inc. - full-service creative agency, in Bergen County, N.J., providing innovative marketing and communications services since 1995. For more information visit http://www.WebSwagger.com or call, (888) 772-6400.

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