Scientific Print Publication Lab Manager Magazine Shows Record Sales in Tough Economic Times

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Lab Manager Magazine achieves record sales and page count despite tough economic times. Strong editorial targeted to the key concerns of lab professionals has been instrumental in delivering a quality readership to laboratory equipment advertisers. The print magazine combined with unique online resources has enabled Lab Manager Magazine and its parent company, LabX, to stand out as a successful media hybrid, successfully merging print and online audiences.

Eclipsing the previous sales record by 44% in these tough economic times is a testimony to the value of the editorial content we are delivering to our readers

The February/March issue of Lab Manager Magazine achieved record sales and page count. "Eclipsing the previous sales record by 44% in these tough economic times is a testimony to the value of the editorial content we are delivering to our readers," said Mario Di Ubaldi, Publisher of Lab Manager Magazine. "Our talented and growing team at Lab Manager Magazine is talking with Lab Managers and as a result understands the type of information they are looking for in order to overcome today's toughest challenges in the lab. Suppliers of lab products and services are building better relationships with their customers and prospective customers by communicating with Lab Manager Magazine readers".

To further support our success, Lab Manager Magazine will continue to invest in:

  • Editorial content that provides lab managers with in-depth, quality news and information specific to advancing their research and improving their business.
  • Increasing the number of lab manager's subscribing to the magazine
  • Enhancing Lab Manager Magazine's online presence by offering a forum and a framework to help lab professionals stay current

Bob Kafato, president of LabX stated, "With this tough environment and the advancement of the internet, clearly there are going to be fewer print publications and those that stand this new test of time will be true and deserving media hybrids. The combination of LabX and Lab Manager Magazine provides a conduit for both lab professionals and suppliers of lab products to communicate more frequently and at a higher level than single media b2b channels of the past. Our unique online marketplace and magazine are being enjoyed by our users and readers with increasing frequency, making LabX and Lab Manager Magazine the emerging leader in laboratory products media."

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