New Häagen-Dazs® Five Series: Pure, Clean Ice Cream Flavors Without Distraction

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We've all appreciated the purity and simplicity of an "unplugged" concert where the singer's true voice and natural talent shine. The Häagen-Dazs® brand matches that experience with the introduction of the Häagen-Dazs Five Series…all-natural ingredients…pure taste. Each unadulterated flavor is focused on the simplicity and goodness of five simple ingredients. Those interested in clean label products will be thrilled with this superpremium ice cream, now available nationwide.

At Häagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients. The new Five ice cream line allows the hero ingredient in each flavor to sing

Five all-natural ingredients … pure taste … surprisingly less fat. Carefully crafted from only the best all-natural ingredients and absolutely no artificial additives, Häagen-Dazs Five is superpremium ice cream artistry at its finest. Each unadulterated flavor is focused on the simplicity and goodness of five simple, all-natural ingredients.

Consumers today are looking for great-tasting, natural foods made with simple, recognizable ingredients. This new broader mindset led the Häagen-Dazs brand to create the Five series, so those interested in clean label products can take pleasure in eating delicious ice cream and be able to enjoy it more often because it's one-third less fat than regular Häagen-Dazs flavors.

All Häagen-Dazs Five flavors are made with milk, cream, sugar, eggs and one of the following ingredients to create these seven single-note flavors:

  •     Brown Sugar
  •     Coffee
  •     Ginger
  •     Milk Chocolate
  •     Mint
  •     Passion Fruit
  •     Vanilla Bean

"At Häagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients. The new Five ice cream line allows the hero ingredient in each flavor to sing," said Ching-Yee Hu, Häagen-Dazs brand manager. "The Häagen-Dazs Five line is all about the essentials, and as a result, the pure essence of each ingredient comes alive. Flavors like Ginger really pop and Passion Fruit explodes with real luscious fruit flavor."

The Häagen-Dazs Five series, both all-natural and kosher, is available nationwide at all major and local Häagen-Dazs brand retailers with a suggested retail price of $4.39 per carton.

More information about Häagen-Dazs Five can be found at http://www.haagendazs.com.

About Häagen-Dazs
Crafted in 1961 by Reuben Mattus in his family's dairy, Häagen-Dazs is the original superpremium ice cream. True to tradition, we are committed to using only the purest ingredients in crafting the world's finest ice cream. Truly made like no other, today Häagen-Dazs ice cream offers a full range of products from ice cream to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. Häagen-Dazs products are available around the globe for ice cream lovers to enjoy. For more information, please visit http://www.Häagen-Dazs.com.

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Rita Gorenberg
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