We have many active demand generation programs and overall our campaigns have been quite successful
San Mateo, CA (PRWEB) March 18, 2009
http://www.marketo.com - Marketo, the fastest growing marketing automation vendor, today celebrated the one-year anniversary since launching its Marketo Lead Management product with the announcement of its 160th customer. Callidus Software (NASDAQ: CALD), the market and technology leader in Sales Performance Management (SPM), has deployed Marketo's easy to use yet highly sophisticated marketing solution to nurture leads from inception until they are ready to be contacted by a sales rep.
Last year, Marketo launched Marketo Lead Management and redefined how customers evaluate and buy marketing automation. Customers and prospects love the solution's power, ease-of-use, and time-to-value as well as the company's commitment to customer success. As a result, one year later Marketo is growing significantly faster than its rivals and has positioned itself among the hottest software-as-a-service companies in the market.
"We're excited by the success of the past year and more confident than ever that we have the right product at the right time for B2B marketers," said Phil Fernandez, president and CEO at Marketo. "Perhaps the most surprising development has been the high level of interest in our solution from sales execs. Without question, this culture of confrontation between marketing and sales is diminishing, as both groups are finally beginning to appreciate the incredible productivity, cost savings and revenue opportunities that are possible when they collaborate. Marketo is proud to be at the forefront of this movement, and we look forward accelerating growth even in this challenging economy."
"We have many active demand generation programs and overall our campaigns have been quite successful," said Steve Apfelberg, senior vice president of marketing and business development at Callidus Software. "The challenge for us - and, I suspect, for many B2B marketers - is, 'How do we turn those leads into revenue in the most efficient way possible?' Now that we've turned on the Marketo solution, we're shifting to a model that logically nurtures prospects through the sales process, a change we anticipate will lead to a significant increase in the number of leads that turn into customers."
Besides Callidus Software, some of the customers that recently selected Marketo include Apparent Networks, Application Security, Inc., Aria Systems, LiveOps, Recycle Bank, Nextiva, Panaya, Security Innovation, and SlideRocket. Also in February, the SIIA announced that Marketo Lead Management had been named a finalist for a 2009 CODiE award in the Best Business Productivity Solution category, reflecting the solution's ease of use, functionality, integration, and overall productivity improvement.
Marketo provides B2B marketing automation software that translates marketing spending into revenue. Our award-winning lead management software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. http://www.marketo.com/
# # #