With the use of free social business networking platforms such as LinkedIn, Facebook, Yelp, Twitter, Bebo and Orkut it has become easier for business owners to network, make vital business connections and receive important recommendations for their services or products directly into their email inbox. This is the time for the little guy to succeed.
Long Beach, CA (PRWEB) March 18, 2009
In today's struggling economy businesses large and small are closing their doors and laying off employees in droves. Good, strong, upstanding American people who have built their lives, their financial decisions, their careers and to some extent their self image around these companies are hurting.
We must not, no, we cannot do what we have always done or we will continue to receive the results we have always received. We must not solely rely on the government or President Barack Obama to provide us with the change we need. There are specific steps, We The People, can do to recession proof any business.
For starters, an objective evaluation of your business and website can provide valuable insight as to how your visitors and potential customers view your website. Website should be reviewed for:
Professional Design - The design concept should be consistent throughout the website, be professional and provide the best look for your business. After all image is everything.
Attention To Detail - The little things can make or break a site. The spelling must be correct and the wording used must "make sense." All links must work.
Search Engine Optimization - Every page on the website should be optimized for the search engines, including meta tags, page description, and appropriately titled.
Simple Navigation - Finding their way around your site must be easy for people. If visitors cannot find what they are looking for quickly and easily, often they will go somewhere else to find it.
Business Consultant, Sharifah Hardie advises, "I have been able to help numerous clients and fellow business owners keep their doors open and their businesses afloat by changing the way they do business. I speak to business owners and business groups daily and remind them that word of mouth advertising, social networking and simply getting out there knocking on doors is the best and least expensive way to market any business online or off."
"With the use of free social business networking platforms such as LinkedIn, Facebook, Yelp, Twitter, Bebo and Orkut it has become easier for business owners to network, make vital business connections and receive important recommendations for their services or products directly into their email inbox. This is the time for the little guy to succeed."
Sharifah Hardie continues, "After being laid off six times in eight years due to companies downsizing, relocating and the recession I know the pain people are feeling. This also gives me the unique ability to recognize and avoid the mistakes many big businesses make. By utilizing the specific steps outlined above we will be able to not only stimulate the economy and create jobs, but maintain our lives, fulfill the American dream, continue our pursuit of happiness and recession proof any business!"
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