Preparation Begins For The Mothers Day Flower Rush

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Flowers Direct are preparing for their busiest time of the year, Mothers Day. Mothers Day is approximately twice as valuable to the industry as Valentine's day, and all hands are on deck to ensure the next 3 days go as smoothly as possible.

Flowers Direct have spent every day since Valentines day preparing for Mothers Day, for what is to be a record year for sales. Given the sheer volume of orders that are taken in the week running up to Mothers Day (22nd March), Flowers Direct ensure that their processes, staff and flowers themselves are in place to handle the rush.

Online orders are accounting for much of the year on year growth, despite overall search volume for mothers day flowers decreasing year on year. This is due to the heavy investment the company has undertaken in recent years, in all areas of online marketing, but primarily in paid and organic search. Running alongside this, Flowers Direct have been consistently building upon their range of products available to buy on the site, diversifying on their already extensive flowers range.

Exciting new Mothers Day ranges include Mothers Day bears, Mothers Day balloons and a wide range of Mothers Day chocolates, wines and perfumes. Experience days are also likely to be very popular, with the range of "Relaxation Days" and "Pamper Days" expected to perform particularly well.

For further information please contact Flowers Direct on 01524 520800


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Michael Duffy
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