Nitro is an excellent example of how our customers around the world are generating higher revenues by outsourcing key e-commerce functions to cleverbridge.
Chicago, IL (PRWEB) March 19, 2009
cleverbride, a provider of advanced e-commerce solutions, today announced that Nitro PDF Software, the company behind the first true alternative to Adobe® Acrobat®, has seen its monthly online sales revenue flourish since switching to the cleverbridge e-commerce platform. The increase in revenue has been largely attributed to the overall flexibility of cleverbridge's solution; specifically, the system's tightly-integrated marketing capabilities such as support for key cross- and up-sell promotional campaigns.
"We've been thoroughly impressed with cleverbridge's e-commerce platform so far," said Sam Chandler, Nitro's CEO. "The cleverbridge management application has been instrumental in helping us to quickly launch, monitor and adjust marketing campaigns on the fly, resulting in much higher overall conversion rates and offering us highly valuable insight into our buyers' behavior and online sales trends."
Chandler continued, "By enabling us to create and test promotions in a timely manner, the cleverbridge platform allows us to react quickly when necessary and ultimately, provide a more personalized online store experience for our users. Furthermore, the cleverbridge-powered store integrates seamlessly with the rest of the Nitro site, so we've been able to extend a consistent branding experience to prospects and customers, something that was critical for us in choosing the most appropriate e-commerce partner."
Nitro PDF Software is one of the world's leading PDF software vendors with award-winning solutions used by millions of people worldwide. Nitro leverages the cleverbridge e-commerce platform and its client-facing management application, Commerce AssistantSM, to support and manage its online sales and marketing initiatives. Through the Commerce Assistant, Nitro has tested and implemented value-add campaigns to up-sell to premium products and add-ons and supplement purchases with extras such as back-up CDs. Nitro has also been able to easily configure cleverbridge's management application to better define and manage access rights for employees in its U.S., Australian and European offices.
The cleverbridge e-commerce platform is fully integrated and provides software companies with real-time reporting capabilities, transparent data, timely site customizations and efficient e-commerce management. Through the Commerce Assistant, companies can manage and edit hundreds of details concerning their e-commerce activities such as customizing report details and pulling marketing statistics.
"As a software vendor generating significant online sales revenue, Nitro requires an e-commerce platform that not only facilitates online transactions but also provides opportunities to maximize online sales through unique marketing integration capabilities," said Craig Vodnik, VP of North America at cleverbridge. "Nitro is an excellent example of how our customers around the world are generating higher revenues by outsourcing key e-commerce functions to cleverbridge."
About Nitro PDF Software:
Nitro PDF Software is one of the world's leading PDF software vendors and the company behind Nitro PDF Professional, the first true alternative to Adobe® Acrobat®. Headquartered in San Francisco, California, Nitro PDF Software has operations spanning North America, Europe, Asia, and Australia. Nitro PDF Software products are sold online, through corporate resellers and VARs, and at leading retailers internationally. Competitively priced at $99 for a single-user license, Nitro PDF Professional affords users full control over PDF documents, including commenting, form-filling and authoring, digital signatures, text editing, one-click creation from Microsoft® Office and more. Nitro PDF Software products have won multiple "Product of the Year" and "Top Buy" awards, and are used by millions of people worldwide including a significant number of Fortune 500 organizations. Nitro customers include American Airlines, General Motors, Hewlett Packard, IBM, the US Department of Defense, and Microsoft.
cleverbridge helps software companies implement, manage and optimize their global online sales and marketing initiatives. With an advanced e-commerce platform and the industry's first downloadable management application, the Commerce AssistantSM, cleverbridge offers worldwide online transaction processing, real-time sales reporting, complete checkout process customization, partner and affiliate management, fully integrated multivariate testing capabilities, robust marketing tools, multilingual order support and premier fraud protection. Together, these services and features help companies improve efficiencies, reduce costs and maximize online sales. Founded in 2005 by a team of seasoned industry professionals, cleverbridge is headquartered in Cologne, Germany and has an office in Chicago, Illinois. For more information, please visit http://www.cleverbridge.com.