Marketing Strategies that Get Results the Focus of MarketingProfs' B2B Forum in Boston

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Harnessing the power of online marketing and learning how to market smarter with traditional methods will be the focus the third annual Business-to-Business Forum 2009 hosted by MarketingProfs. The forum takes place June 8-9 in Boston at the Renaissance Boston Waterfront Hotel.

Marketing strategies that get results despite a tough economy will be the focus of the MarketingProfs' third annual Business-to-Business Forum 2009, June 8-9 at the Renaissance Boston Waterfront Hotel in Boston, MA. The B2B Forum will extensively cover online marketing strategies and more traditional methods of marketing to help businesses market smarter.

The keynote speaker is Barry Schwartz, author of 'The Paradox of Choice, Why More is Less', named one of the top business books of the year by BusinessWeek and Forbes magazines. He will present the topic of the book he is currently writing, 'Practical Wisdom,' in which he explores the demise of practical wisdom as we continue to rely on rules and incentives which may prevent disaster but which inhibit creativity and lead to mediocrity. Dr. Schwartz will demonstrate how businesses can combat this trend. Schwartz is a professor of social theory and social action at Swarthmore College and the author of 10 books.

The B2B Forum will focus on three key challenges that B2B marketers face in today's economy: cost-effectively integrating all marketing programs for better results; measuring and documenting ROI, and keeping current customers and prospects actively engaged.

The program will provide cutting-edge marketing strategies and best practice case studies for business marketers, including how to:

  •     Market smarter in a down economy
  •     Improve demand generation results
  •     Create a comprehensive web site that delivers business results
  •     Gain revenue through increased customer loyalty
  •     Put measurements into action to improve leads, conversions, and ROI

Social media will be covered extensively, providing online marketing tools for:

  •     Integrating social media into the marketing mix and measuring its effectiveness
  •     Developing online communities and increasing customer loyalty;
  •     Creating online content that engages and holds customers and prospects
  •     Using blogs and Twitter to improve marketing programs

There will be hands-on labs and one-to-one therapy sessions to help attendees with search engine optimization, web site usability, using social media effectively, and improving email efforts. Register for the MarketingProfs B2B Forum at

Attendees will receive a free copy of MarketingProfs' latest research report, 'B2B Marketing in 2009: Trends in Strategies and Spending' and a Premium Plus membership for basic and non-members worth $249.

About MarketingProfs
MarketingProfs is a business-to-business online publisher, a one-stop shop for advertising, marketing, and public relations executives, presenting the latest marketing strategies, research, case studies, and online marketing advice from some of America's top marketers, plus access to speakers, and newsletters created by a team of journalists, academics, and experts. The more than 320,000 marketing executives who subscribe to MarketingProfs represent some of the world's leading brands, including IBM, Proctor & Gamble, GE, Johnson & Johnson, and Microsoft, as well as professionals from start-ups and mid-sized companies, worldwide. For more information, please visit

Joyce G. Fredo
Redbird Communications


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