Flemings Mayfair and Hand Picked Hotels Strike Alliance

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Flemings Mayfair Hotel London and Hertfordshire's Down Hall Country House Hotel today announced a strategic partnership with Hand Picked Hotels.

Flemings Mayfair Hotel London and its sister Hertfordshire's Down Hall Country House Hotel, today announced a strategic partnership with the privately owned and managed Hand Picked Hotels Group.

The agreement, which comes into effect on April 1st, ensures that Flemings Mayfair Hotel and Down Hall Country House Hotel will now be represented by the 17 strong Hand Picked Hotels collection. They will both benefit from a co-ordinated sales and marketing platform geared towards hotels in London and the provinces.

It is the intention of both parties to keep the brands separate but optimise promotional opportunities with joint participation in a wide range of sales and marketing activities. Recognising the challenging market conditions, both groups have also made a commitment to look at common purchasing initiatives which allow both to benefit from aggregated purchasing volumes, to reducing operating costs.

While both parties will benefit from economies of scale, Flemings Mayfair gives Hand Picked Hotels a presence in central London. The partnership also allows both to benefit from combining an international and domestic customer base -- giving the combined group a strong presence in the UK hotel scene. Flemings Mayfair is just about to enter the final stages of a multi-million pound refurbishment project with the re-design of their restaurant and bar, private dining and conference/ meeting spaces. At the end of last year, the hotel frontage was restored and ornate marble stairways were carefully crafted in the public areas of the Hotel.

Simon Scarborough, Operations Director of Flemings Mayfair and Down Hall Country House Hotel commented: "over the years Flemings Mayfair has built an extensive and loyal international audience who return time-and-time again. With Hand Picked Hotels help, we hope to significantly increase the numbers of people from our domestic market who will consider our luxury London hotel their home-from-home".

Douglas Waddell, Operations Director of Hand Picked Hotels, said: "for some time now we have been looking to identify a suitable London hotel partner who will give our existing customer base a similar type of product and experience to that of the other 17 distinguished properties in the Hand Picked Hotels Group. In Flemings Mayfair Hotel we could not have found a more suitable partner and alongside Down Hall Country House Hotel, helps us to strengthen our distribution network with a product which is of the same standard as Hand Picked Hotels and has a similar approach to looking after guests.

Simon Scarborough added: "We all are looking for creative ways to overcome these challenging market conditions. A special relationship with Hand Picked Hotels at this time will allow us to increase our sales and marketing activity and reach new customer bases without increasing our costs. We are delighted to have found a partner Group with a like-minded approach to the welfare of our guests and who has a desire to look at practical ways of sharing costs whist maintaining the consistency of experience."

About Flemings Mayfair:
Flemings Mayfair, one of the oldest London hotels (http://www.flemings-mayfair.co.uk), has undergone a major improvement programme in recent years, making it an exciting and contemporary option for the international traveller. All, 99 bedrooms and 10 apartments, have been refurbished and upgraded with the very latest technology and air conditioning and an impressive, marble entrance hall now greets its guests.

Flemings Mayfair Marketing Contact:

Sarah Tobler
Marketing Executive
Flemings Mayfair
Half Moon Street
Mayfair
London
W1J 7BH
Tel: +44 (0)20 7016 5625
Fax: +44 (0)20 7499 1817
E-mail: sarah.tobler (at) flemings-mayfair.co.uk
Web: http://www.flemings-mayfair.co.uk

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Sarah Tobler
Flemings Mayfair
+44 (0)20 7016 5625
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