Online Shopping Directory Hits the Roof

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Snaptech's organic search strategy for new website results in high rankings with all the major search engines alongside the 2-3 most significant competitors.

Vancouver-based Melody Owen, founder of, has tapped into an emerging consumer demand for locally made, eco-friendly products from ethical merchants. While demand for ecologically and socially responsible products continues to grow, finding and evaluating both products and vendors is a time consuming challenge. has found its niche by doing the homework, and providing the web portal for consumers who desire an ethical choice in their purchasing. The challenge as always is getting the message out. When Snaptech was approached in June of 2008, had just launched and was "live", but was virtually invisible in the major search engines, receiving only minimal search traffic.

According to Melody, "I chose to work with SnapTech after considering a number of SEO companies because they were the only company to sit down with me and spend time going over my needs and goals before a contract was signed. When I originally met with Mike and Ian it was quite apparent that they enjoyed the work that they did and enjoyed working at SnapTech. They gave me excellent advice upfront which still serves me today."

Mike Owen, Online Marketing Manager at Snaptech, describes the initial approach taken: "Content was crucial - while the site owner concentrated on building the volume of product and service listings in the database - our first steps were the addition of a blog, and the promotion of this freshly updated content. We then set a consistent schedule for producing and submitting XML sitemaps to the search engines".

Snaptech SEO specialists also performed technical work on the site infrastructure to ensure all pages had unique titles and accurate descriptions. This required minor programming changes to the software powering the site. Keyword research was conducted and recommendations made regarding blog content and changes to the site's main page. Proper analytics tracking was put in place and the site's owner was trained in the use and interpretation of the collected data.
Results: (comparing the months of July 2008 with November 2008)
·    Overall traffic from search engine sources has increased by 222%
·    Visitors from Google rose from 552 in July to over 1800 in Nov.
·    Ranked #1 in and #3 in for the search term "Ethical Consumer"
·    Ranked in the top 5 for Ethical Consumer in MSN, Yahoo and Altavista
·    A blog page is ranked #1 for the key phrase "Canadian ethical products" in Google, Yahoo, MSN, Ask and Altavista.
·    The overall number of unique visitors has increased by 188% (800 - 2300)
·    The overall number of pages viewed has increased by 118% (2400 - 5260)
The full case study can be viewed @
Snaptech continues to work with Melody and the Ethical Consumer website to ensure online visibility continues to grow, and the search engines continue to find and index new content.
Said Melody, "SnapTech has gone above and beyond what I expected. All questions and concerns have always been addressed quickly and professionally. SnapTech is obviously interested in building relationships with their clients that are mutually beneficial. As an Internet business, we were not able to generate revenue until we had traffic so increasing traffic quickly was incredibly important. The traffic at Ethical Consumer continues to grow and I am pleased with the results."
Changing consumer habits to more sustainable, ethical choices is an uphill battle, but Melody's tireless dedication to the idea, combined with SnapTech SEO expertise, has given more consumers more informed choices, and set the foundation for success.

Melody Owen Founder Ethical Consumer 604-809-3364

Ethical Consumer strives to be Canada's online resource for conscious consumers and values-based business information, education, and networking.
We have a wealth of information to share and there is always more to learn. At Ethical Consumer, we encourage everyone to join in the conversation. Your voice counts and so do your purchasing decisions!

About Snap Technologies (
SnapTech™ provides Web Design services and a comprehensive suite of Web Marketing, SEO/SEM, Web Productivity and Content Management Tools (SnapTech CMS™).
For further details please contact:
Laura Marquez SnapTech PR Ph: 1.866.899.4063


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