Cates Joins Affluence Corporation

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Darrin Cates named Vice President of Marketing for elite social network

Affluence Corporation (Pink Sheets: AFFU) (http://www.Affluence.org the "Company"), the leading integrated multimedia hub of the world's wealthiest people and now the largest social network of its kind, announces the addition of Darrin Cates to its organization. Cates joins the staff as the company's Vice President of Marketing.

In this role, Cates will be called upon to leverage his background in many different facets of marketing, including performance-based marketing, search marketing, interactive media, and public relations to advance the growth of Affluence.org. Most recently, Cates worked for Kowabunga Inc., a performance-based technology company, serving as the Director of PrimaryAds, a leading CPA network. In addition, he held roles as Director of Operations for Second Bite, an online shopping cart recovery program, as well as Director of Marketing for Litmus Media, which was purchased by Kowabunga in 2006.

"We added Darrin to our team with an eye on growth," said Scott Mitchell, CEO of Affluence Corporation. "Darrin's broad experience in online marketing should prove to be beneficial for the development of Affluence.org and the other components of our business."

"I am thrilled to be part of the Affluence team," says Cates. "The collection of talent and knowledge within the organization places us in an excellent position to succeed."

Cates has had successful marketing stints at Storefront.net, an e-commerce platform provider, GeoAccess/Ingenix, a healthcare technology provider, and Allen County Community College where he held the title of Director of Admissions/Marketing. In addition, Cates is an experienced public speaker and a published author.

About Affluence Corporation:
Affluence Corporation is an integrated global multimedia company that uniquely joins a valuable group of verified affluent trendsetting individuals who share unique peer groups, interests, and lifestyles. Affluence Corporation is ideally suited to advertising partners who seek to gain mindshare among the world's wealthiest and most influential people. The company operates an online social network (http://www.Affluence.org), a print magazine (Affluence Magazine), a membership organization, a concierge service, and regularly scheduled exclusive events around the world.

Membership to Affluence.org is free, and applications can be accepted at http://www.Affluence.org. Members must meet the minimum requirements of a verified net-worth of U.S. $3 million or annual household income of at least U.S. $300,000 to be accepted.

Having a strong sense of philanthropic responsibility, Affluence Corporation dedicates at least 20% of its overall media to worthy and select non-profit and charitable organizations each year.

Safe Harbor Statement:
All statements other than statements of historical fact included in this press release are forward-looking statements within the meaning of the private securities Litigation Reform Act of 1995. The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the company and factors that are subject to uncertainties, risk and other influences, which are outside the company's control, and may yield results differing materially from those anticipated.

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Natalie Shipley
Affluence Corporation
727-483-5563 ext. 702
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