Ypulse Youth Marketing Mashup Announces Speakers: Grown Up Digital Author Don Tapscott, Disney's Paul Yanover, Guy Kawasaki Talking to Teen Entrepreneurs

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Ypulse, the leading media platform for youth media and marketing professionals, today announced the speaker lineup for its third national Ypulse Youth Marketing Mashup, June 1-2, Hotel Nikko in San Francisco, CA. Speakers include Don Tapscott, Chairman of nGenera Insight and author of Grown Up Digital, Greg Clayman, Executive Vice President of Digital Distribution and Business Development, MTV Networks, Josh Shipp, Advice Slinger, HeyJosh.com, and Donna Fenn, author of Upstarts! Additional featured participants are from Disney, Best Buy, Nike, Levi Strauss and Nokia. The event will attract more than 400 brand, corporate and social marketers, media professionals, educators and non-profit organizations.

Ypulse attendees also have unique expertise in the youth space: brand managers, agency executives, corporate and social marketers, media professionals, educators and non-profits, inspiring electric networking and collaboration.

Ypulse, the leading media platform for youth media and marketing professionals, in partnership with Modern Media, today announced that Don Tapscott, Chairman of nGenera Insight and author of Grown Up Digital, Greg Clayman, Executive Vice President of Digital Distribution and Business Development, MTV Networks, Josh Shipp, Advice Slinger, HeyJosh.com, and Donna Fenn, author of Upstarts! How the Entrepreneurial Generation is Rocking the World of Business and a contributing editor at Inc., have joined the speaker roster for the third national Ypulse Youth Marketing Mashup conference. Speakers from Disney, Best Buy, Nike, Levi Strauss and Nokia are also part of the speaker line-up.

"These dynamic speakers are at the center of the youth marketing conversation, one of the reasons the Ypulse Youth Marketing Mashup is the 'must attend' event for anyone interested in reaching and engaging youth in 2009," said Anastasia Goodstein, Ypulse's founder. "Ypulse attendees also have unique expertise in the youth space: brand managers, agency executives, corporate and social marketers, media professionals, educators and non-profits, inspiring electric networking and collaboration."

Ypulse also announced that the 2009 Ypulse Youth Marketing Mashup East will be held October 19‐20 at the Comix Comedy Club, New York, NY. More than 200+ attendees will learn about traditional media including publishing, television, film and music; how to adopt and embrace new technology to reach youth; and non‐traditional communications and mobile strategies to reach youth.

Other Ypulse Youth Marketing Mashup speakers and panel participants include:

  •     Niels Allaud, LG Mobile Phone
  •     Vickie Collier, Disney-ABC Television Group
  •     Kate Connally, Addicting Games
  •     Andrea Coombes, MarketWatch
  •     Scott Foe, Nokia
  •     Martin Green, Meebo
  •     Guy Kawasaki, Garage Technology Ventures
  •     Daniel Neal, Kajeet
  •     Matthew Palmer, Stardoll Entertainment
  •     Caralene Robinson, Boost Mobile
  •     Josh Shipp, HeyJosh.com
  •     Doug Sweeney, Levi Strauss
  •     Evan Tana, Loopt
  •     Nancy Tellett, MTV Tr3s
  •     Jody Turner, Culture of Future

Four pre-conference sessions will precede the main conference for a "deep dive" into focused segments of the youth market including: the Tweens "Unconference", the Campus Case Study Slam, the Ypulse Urban/Multicultural Mashup and the Youth Marketing Bootcamp.
Ypulse also announced that the TeensEyes division of C&R Research, Premise Immersive Marketing, SurveyU, Privacy Vaults Online (Privo) and myYearbook have joined Anchor Sponsor Fuse as supporting sponsors. Listen2Youth, VERGO Marketing and Zest Books, an imprint of Orange Avenue Publishing, will exhibit.

Register for the Ypulse Youth Marketing Mashup at http://www.mashup.ypulse.com.

About Ypulse
Ypulse is a media platform for youth media and marketing professionals. Ypulse publishes the Ypulse.com Web site; the Ypulse Daily Update newsletter; and produces several conferences each year, the Ypulse Youth Marketing Mashup events. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The site has been featured in leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University, where she earned an MSJ in 1999. Goodstein's first book about teens and technology, Totally Wired: What Teens And Tweens Are Really Doing Online, was published by St. Martin's Press in 2007.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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MARY ZAGROBELNY
Ypulse
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