Nonoba Quadruples in 10 Months to 4,000 Free Games; Flash Developers Embrace Company's Multiplayer API

Share Article

Nonoba -- the popular site where Flash developers and casual game players come together on the web -- has been growing rapidly since its global debut less than a year ago, now offering game players more than 4,000 games to choose from and powerful, easy to use Flash tools for game developers.

Nonoba normally sees around 1,000 concurrent users from around the world at any given time split over 250 to 300 multiplayer rooms

The number of free games on Nonoba http://www.noboba.com has exploded to more than 4,000 since the website made its global debut last spring. And, armed with Nonoba's Multiplayer API, Flash developers are now quickly pumping out some of the Internet's most innovative casual games played by hundreds of thousands of fans every day.

"Nonoba normally sees around 1,000 concurrent users from around the world at any given time split over 250 to 300 multiplayer rooms," said Oliver Pedersen, co-founder of the popular site where Flash developers and casual game players come together on the web. "Often it's just a couple of people playing a game of Multiplayer Pool or Starland Multiplayer TD, but it's not uncommon to see six or eight people going at it together on a Nonoba Racer game."

Nonoba is a game-playing community where people chat, relax, socialize, and have fun playing new, single and multiplayer games. The casual gaming community is connected to Nonoba's community of Flash game developers - enthusiasts to professionals - who want kick-ass development tools, analytics, and a forum to talk with other developers.

Nonoba introduced the Flash development community's first multiplayer API in May 2008 and the first and only payment API that is free, open and works anywhere on the Web, last July. Today, Nonoba games are played on more than 10,000 Websites worldwide.

"The Nonoba Multiplayer API uses the combination of ActionScript 3 in the client and C# on the server to be fastest and best performing Multiplayer API on the market," said Nonoba Co-founder Chris Benjaminsen. "And the Nonoba Payment API, which we created to give developers a new way to make money on their games, has become super important now due to dramatic declines in online advertising worldwide."

Advertising, the primary means of financial support for casual games, has seen steep declines in recent months as the global economy tanked. Analyst Jeff Lindsay of Sanford C. Bernstein & Co. predicts online advertising will grow 11 percent in the U.S. and 9 percent worldwide this year, down from his previous estimates of 13 percent for both figures. Meanwhile, J.P. Morgan's Imran Kahn has slashed projected growth in 2009 of U.S. online display advertising from 16 percent to a scrawny 6 percent.

Nonoba's Payment API currently supports Pay Pal, TrialPay and Premium SMS, but more payment methods are being added with the ultimate goal of accepting payment from any user in the world," said Benjaminsen. "The method of monetization however, is completely up to the developer. It can be everything from donation, item purchase or level entry roadblocks - it's totally up to the developer. You just set up the item you want to sell, put a price on it, and every time someone buys it you get 70 percent of the revenue - the same split as Apple's iPhone Store."

The balance of the revenue split is used by Nonoba to cover payment provider fees and management of the purchased items. There are no additional or hidden fees for hosting, credit card fees, fraud, charge-backs, or marketing expenses.

With the multiplayer and payment APIs out and available, in late 2008 Nonoba turned its attention to improving the playing side of the site where an ever-growing population of women and people 25-years and older congregate to play casual games.

At the start of the year Nonoba took the wraps off a huge redesign of Nonoba.com that included new friend features, as well as new ways to customize the Nonoba News Feeds and personalization of user profiles. With the redesign, users are now able to create their own forums, add descriptive metadata to the games they like, as well as change a game's icon, banner and screenshot. Nonoba's improvements to its News Feeds insure users only get the information they're interested in.

"We've always been driven by bringing new cool tools to developers who then put them to good use to create some of the most innovative games on web," said Pedersen. "So, get ready, because we're going rock 2009!"

About Nonoba
Nonoba is a game-playing community on the Internet where people chat, relax, socialize, and have fun playing more than 4,000 innovative single and multiplayer games. The Nonoba gaming community is connected to Nonoba's community of flash game developers - enthusiasts to professionals - who want kick-ass development tools, access to the first free and open hosted multiplayer and payment APIs that work anywhere on the Web, analytics, a forum to talk with other developers, and a highly trafficked place for people to play their games and get player feedback. Today, Nonoba games are played on more than 10,000 Websites worldwide. Get your game on at http://www.nonoba.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Spector
Nonoba
+1 415 717 4666
Email >

Eric Gonzalez
Visit website

Media