SeeSpotRun Leads Radio into Performance-based Future

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A pair of new web services branded as SeeSpotRun are being launched this week by Mediaguide Inc., the industry leader in broadcast radio monitoring and measurement. The SeeSpotRun (SSR) website http://www.seespotrun.com has been designed to give radio advertisers simple- to-use, self-serve tools providing unparalleled transparency into any radio ad strategy or campaign. The website includes two services; Ad Verification for monitoring specific content or campaigns and Insight, a competitive intelligence and benchmarking service containing comprehensive, market-wide ad placement information- both current and historical.

A pair of new web services branded as SeeSpotRun are being launched this week by Mediaguide Inc., the industry leader in broadcast radio monitoring and measurement. The SeeSpotRun (SSR) website http://www.seespotrun.com has been designed to give radio advertisers simple- to-use, self-serve tools providing unparalleled transparency into any radio ad strategy or campaign. The website includes two services; Ad Verification for monitoring specific content or campaigns and Insight, a competitive intelligence and benchmarking service containing comprehensive, market-wide ad placement information- both current and historical.

SeeSpotRun differs from all other radio information services. It provides occurrence level data in real-time, covers the most markets and stations, requires no distribution of encoded ads, is completely self-serve, affordable for local advertisers and requires no punitive long-term agreements. "Our approach is to make better radio planning and execution information available to the entire radio community." said Mike Morin, SVP of Business Development at Mediaguide.

"As current economic conditions put advertising budgets under more scrutiny than ever, advertisers are looking for ways to make more strategic decisions on their media buys," says Morin. Additionally, the emergence of online media as a dominant advertising outlet has made it hard for radio to prove its value as a leading media for reaching and influencing consumers. Morin said, "We have a high degree of confidence in radio as an effective media and believe our tools will help advertisers gain a similar confidence." He adds, "Advertisers are looking for results-based media solutions. SeeSpotRun helps radio participate in this more dynamic marketplace by providing advertisers with rapid, consolidated information to support more informed decision making."

SSR Ad Verification is a service designed for local and regional advertisers and is a self-serve, subscription based, pay-as-you-go model priced at only $75.00 per ad, per month for up to three markets of data.

SSR Insight is targeted toward large regional and national advertisers, containing the broadest and deepest set of historical and real-time competitive radio ad data ever available. SSR Insight is available as a subscription, with pricing based on the size and number of market sectors being analyzed, for as little as $2,000 per month with no long-term contracts required.

SeeSpotRun promises to give radio advertisers a simple, immediate and transparent look into the entire landscape of broadcast radio advertising and aspires to help the radio industry transform into a compelling, results-based media offering.

About Mediaguide:
Mediaguide uses proprietary, patent-pending digital fingerprinting technology to monitor and measure music and advertisements airplay on more than 2700 college, non-commercial and commercial radio stations in over 150 US markets, real time, 24/7. Mediaguide information provides business insight to record labels, broadcasters and advertisers and fuels broadcast radio content interaction through real-time connection to digital outlets & mobile device applications.

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Mike Morin, SVP Business Development
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