Enlighten's Environments For Living® Virtual Home Tour Helps People "See Green"

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New site is "dynamic, content-rich learning tool" for builders and consumers.

This website makes it easy for consumers to get the big picture. And it has a parallel section that helps builders understand the program benefits and what's required for participation.

At a time when "living green" is at once a smart, responsible, and increasingly popular choice, web development and interactive marketing agency Enlighten has created Environments For Living (http://www.environmentsforliving.com), a site designed to connect homebuyers with the builders who know how to help minimize their environmental footprint. The Environments For Living® program, developed by Masco Home Services, Inc., is a national turn-key program designed to assist builders in constructing energy-efficient homes that are more comfortable and more durable than homes built using conventional methods.

The website was launched in conjunction with January's International Builders' Show (IBS) in Las Vegas, at which Environments For Living was represented. The site illuminates the many ways that "building science" (the science of considering the home as a "system of systems" that all work together) helps homeowners and builders go green when they build an Environments For Living home.

"The website is awesome; I was genuinely delighted with the final product," says Karen Mendelsohn, Vice President - Sales and Marketing for Masco Corporation. Tim Monteith, Vice President - Chief Information Officer for Masco, says the site "is dynamic and stylistic, as well as a content-rich learning tool that we are happy to share with our peers, as well as our customers. It is everything we hoped it would be, and more."

To successfully recreate the experience of touring an Environments For Living home, Enlighten's designers and engineers developed a detailed virtual replica of the actual 2,200-square-foot showcase home featured at IBS and allowed site visitors to explore it through an animated tour. The virtual home features materials and surfaces that are identical to the real house, a feat achieved by scanning the actual building materials and using their patterns to "skin" the surfaces of the digital home. Enlighten also used the same CAD (computer-aided design) files used by the builders to construct the house so that every virtual room is an exact match to the show home. The virtual tour demonstrates how different aspects of the new home are designed to work as a system to achieve the Environments For Living program benefits of Energy Efficiency, Durability, Indoor Environmental Quality, and Water Efficiency. Builders who toured the physical IBS showcase home in Las Vegas were also able to view clips of the virtual tour via onsite screens, and be directed to the website to learn even more.

"It's one of those perfect scenarios in which doing the right thing for the environment and the community is also the best business decision. It's all about controlling operating costs and protecting resale value," said Enlighten president Tom Beck. "This website makes it easy for consumers to get the big picture. And it has a parallel section that helps builders understand the program benefits and what's required for participation."

About Masco
Headquartered in Taylor, Michigan, Masco Corporation (http://www.masco.com) is one of the world's leading manufacturers of home improvement and building products, as well as a leading provider of services that include the installation of insulation and other building products.    

About Enlighten
Enlighten (http://www.enlighten.com) is an interactive marketing, web development, data analytics, and strategic consulting firm building innovative online experiences for major brands including Hunter Douglas, Richmond American Homes, John Frieda Collection, Jergens, Bioré, illy caffè, Olympic Paint and Stain, Fruit2O, Jimmy John's, Comerica, Central Bancompany, HealthMedia and more. Based in Ann Arbor, the privately-held, award-winning firm was founded in 1983.

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Tessa Wegert
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