Simple Change Leads Website to Experience Huge Increase in Visitors

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A simple change from a 'polluted' website to a 'clean' one helps a online job board experience an 8 fold increase in visitors.

Dayjob.com an online job board that was re-launched in January 2009 as an advert free site (meaning that it has no display adverts, like banners or skyscrapers) says it has experienced an 8 fold increase in visitors to its site since its re-launch.

The site owners who claim theirs is the first and only totally display ad free job board in the country, believe that their change of making the site as 'clean' as possible and removing adverts has encouraged more jobseekers to use the site. A fact they say is proven by very positive feedback from jobseekers.

'display adverts make online job hunting a stressful experience'

Iejaz Uddin Director of the Birmingham-based company said "many web sites are cluttered and some would say 'polluted' with adverts trying to sell products and services, making it a difficult and stressful experience for job seekers to get the information they want. Our research has shown that job seekers want three main things from a site, firstly that a site is useful, meaning it has a lot of relevant content, secondly that it is easy to use, and thirdly that there are no adverts selling services or products".

The idea for the change at the independently run company came about after one of the companies directors read an article about a leading a very successful classified ad site which is one of the most visited sites on the internet. The article stated that the success of the site was down to the fact that it is had no display adverts of any kind.

The simple formula of an advert free site has proved so successful for http://www.dayjob.com, that the site which used to focus on only IT jobs has now expanded to advertising Public Sector jobs as well, boosting the number of vacancies it currently advertises to over 3400.

At a time when online display advertising is booming, it's highly unusual and a risky business strategy for any website to turn away paying advertisers. The downside for dayjob.com, who claim to have 30,000 visitors a week, is that it have lost a major revenue stream by having no paying display ads. However the site owners believe that the resulting increase in visitors to their site is well worth it.

About dayjob.com:
Dayjob.com was first launched in 2004, and had a major re-launch at the start of 2009 as the UK's only 'advert free' job board. Basically this means that we will not show banners, skyscrapers or pop up adverts on our site, we will just focus on advertising jobs. By making our site as 'clean' as possible we aim to make job hunting as hassle free as possible for job seekers.

We currently focus on IT jobs and also Public Sector jobs, and since our re-launch we have become one of the fastest growing job boards in the UK. We have over 30,000 unique visitors to our site every week, and a expanding recruiters directory. Dayjob.com is part of Dayjob Ltd, registered in England & Wales under company number 5229833.

Contact:
Iejaz Uddin (Director)
Office: (+44) 0870 061 0121
Mobile: (+44) 0788 986 1487

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Iejaz Uddin
Dayjob Ltd
(+44) 0121 684 1882
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