Match.com Advisor Unveils Secret to Successful Relationships

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Scientific advisor to match.com has revealed how the chemical make-up of the brain can affect the longevity of a relationship

Doctor Helen Fisher, the chief scientific advisor to match.com, has revealed the science behind successful relationships after testing the romantic chemistry of nearly 30,000 singles.

The research involved studying the character traits of more than 28,128 match.com members and has been developed to guide singles (http://uk.match.com/search/search.aspx) to potential partners. It examines not just basic personality traits, but also includes other aspects ranging from favourite foods and the type of exercise preferred to attitudes towards risk and even expertise with machinery.

Dr Fisher, who has studied the science of romance for 35 years, believes that this explains why some couples, such as Brad and Angelina, enjoy more successful relationships than others, such as Brad and his former partner Jennifer.

It hinges on which of four chemicals - dopamine, oestrogen, serotonin or testosterone - is most dominant in the brain. The balance of these chemicals helps create four different personality types which can then be used to determine how compatible people are.

The four personality types are explorers, builders, negotiators and directors.

Explorers, ruled by dopamine, tend to be novelty seeking, risk-taking and spontaneous and tend to work well with other explorers. Brad and Angelina are both explorers.

Serotonin is the dominant chemical in builders, people who are calm, conscientious, loyal and cautious. Unfortunately for Jennifer who is a builder, builders are more likely to be drawn to other builders and, like Brad, Jennifer's recent ex-boyfriend John Mayer is an explorer.

Negotiators (oestrogen) are imaginative, intuitive and compassionate and they have good people skills while directors, who are ruled by testosterone, are more direct, decisive, competitive and often musical. Directors and Negotiators are better with each other than with a person sharing the same characteristics.

It does not always mean there cannot be a successful match between other combinations, but it may take more effort to keep the relationship alive. For instance, negotiators and builders can have a fiery but ultimately successful relationship. Dr Fisher has identified 10 different pairings, but some work a lot better than others.

Dr Fisher said: "The reasons why we love are incredibly complex, but it is possible to scientifically understand why people partner better with certain types."

So far seven million members of dating site (http://uk.match.com/matchuk/personality/personalitylogin.aspx) Match.com have taken the personality test based on this research in order to find the perfect partner.

Dr Fisher is a research professor of anthropology and one of the world's leading experts on the nature of romantic love and attachment. Her research and her unique personality test (http://www.oneworld-publications.com/cgi-bin/cart/commerce.cgi?pid=428&log_pid=yes) are the subject of a new book 'Why Him? Why Her? A guide to finding and keeping your perfect match', has spent nearly five years developing her concept.

About match.com
match.com is one of the original pioneers of online personals (http://uk.match.com/login/login.aspx) when it launched on the web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and find love and is credited with more marriages than any other site.

Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. match.com operates leading subscription-based online dating (http://uk.match.com/) sites in 40 countries, in 15 languages, spanning six continents. match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).

For further information, please contact:
Katie Sheppard
match.com
The Communications Building
48 Leicester Square
London
WC2H 7LR
08453458759
http://www.uk.match.com

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