Retail Game Show to Test Design Community at GlobalShop 2009

Share Article

Retail Design Institute and Experiential Marketing firm, Creative Realities, Team-up to Celebrate Brands and Design with "Tagline!"

We expect Tagline! to be one of GlobalShop's most upbeat events.

GlobalShop, the annual retail trade show, will hit the Sands Expo & Convention Center in Las Vegas from March 23 - 25. There, on March 24th, the Retail Design Institute (http://www.retaildesigninstitute.org) -- along with experiential branding and marketing firm, Creative Realities (http://www.cri.com) -- will stage a mock game show called "Tagline!"

In Tagline!, three industry professionals, supported by audience "lifelines," will be quizzed about their knowledge of brands, taglines, and store design. The contestant finishing with the most points wins prizes for their section of the audience.

The game will be hosted by Andrew McQuilkin, who developed the idea for the show six years ago. McQuilkin is the international president of the Retail Design Institute, a non-profit organization dedicated to promoting excellence in retail planning and design. "The game celebrates what we as designers do," said McQuilkin. "During the convention, people are going to be hearing speeches about the economy and getting blood from a stone. We wanted to do something different. We wanted to show our passion for the industry."

McQuilkin brought in experiential marketing firm, Creative Realities, to help make the game show concept come to life. The firm helped McQuilkin develop strategies to involve the audience, and created the design and technology that run the game. "We're excited to showcase Creative Realities' ability to create engaging experiences and execute on ideas," said the firm's director of business development, Kristine Krattiger.

Tagline! will have three contestants: industry legends Rodney Fitch, CEO and Chairman of FITCH, Ken Walker, FRDI, FAIA, Vice Chairman of Future Brand, and a mystery contestant. The audience will be called upon to help contestants at key moments.

Said McQuilkin: "We expect Tagline! to be one of GlobalShop's most upbeat events."

Event: Tagline!: A game show that quizzes contestants and audience about brands, taglines, and store design.

Date: March 24, 2009

Time: 10:30AM - 11:30AM

Location: Sands Expo & Convention Center

Session: S12

About Creative Realities
Creative Realities is an experiential branding and marketing firm that creates wow environments and customer experiences for organizations in the fields of retail, hospitality, entertainment, healthcare, education, and general corporate. Its clients include Bank of America, Foot Locker, Harvard University, Hyatt, Meadowlands Xanadu, Radio Shack, Samsung, Stanford University, T-Mobile, TiVo, and Time Warner. In 2007 and 2008, Creative Realities was named to Inc. magazine's "Inc. 5000" list of America's fastest-growing, privately-held companies. For more information, visit http://www.cri.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Levy
Visit website