Best Bank & Best Credit Union Website Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Premier Internet Award Competition, WebAwards, Provides Best Bank & Best Credit Union Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, recently released the 2009 Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the bank and credit union industries create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "The best credit union Websites inform and educate their members without overtly selling them on products and services. Meanwhile, online banking has transformed the banking industry by seamlessly integrating multiple services to customers who might only have had a checking and savings account in the past."

The WebAwards competition evaluates bank and credit union websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Credit Union Web sites have consistently underperformed the overall ISAR index for ten straight years. Credit Union Web sites score highest in content, ease of use and interactivity and lowest in innovation and use of technology. They scored below the 5-year criteria benchmark averages in all areas except interactivity.

The banking industry narrowly tracked the ISAR index for the past eight years with a slight underperformance in 2005 and 2007. Banking Web sites underperformed the 5-year criteria benchmark averages in all areas judged. These sites tend to be well written as they score strongest in content and copywriting. They score lowest in technology and innovation.

The 2008 WebAward for Best Bank Web site went to TBWA TEQUILA HONG KONG for Standard Chartered Bank - People in Action.

A complete list of past winners can be found at or

Companies and organizations wishing to have their bank and credit union Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The bank and credit union industries represent important categories in the WebAward competition, and the Web Marketing Association will again be honoring the Best Bank Web site and Best Credit Union Web site of 2009. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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