Lyra's Office Print Monitor Panel Reaches 100,000 Hard Copy Devices--Expanded Device Panel Equals Even Greater Insight into Office Printing Trends

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Lyra Research announces that its Office Print Monitor information service has reached the 100,000 hard copy device milestone. OPM's ever-expanding panel of hard copy devices produces approximately 400 million pages monthly in nearly 5,000 corporations throughout North America. The corporations included in the service cover such sectors as health care, education, and legal; public administration; manufacturing; retail and wholesale; finance, insurance, and real estate; and construction.

Lyra Research, the digital imaging authority (http://www.lyra.com), announces that its Office Print Monitor (OPM) information service has reached the 100,000 hard copy device milestone. OPM's ever-expanding panel of hard copy devices produces approximately 400 million pages monthly in nearly 5,000 corporations throughout North America. The corporations included in the service cover such sectors as health care, education, and legal; public administration; manufacturing; retail and wholesale; finance, insurance, and real estate; and construction.

Established in 2007, OPM combines real-world corporate printing data, powered by PrintFleet, with Lyra's strategic analysis, forecast and installed-base data, and detailed hard copy specifications to provide clients with detailed analysis of longitudinal trends in the office printing environment. In addition to hard copy device installations, OPM monitors print-volume trends in terms of printing, copying, and faxing, as well as monochrome versus color. Lyra also has the ability to monitor each device in the panel for average coverage amount per page and other print-related variables.

"When we started the Office Print Monitor service in 2007, it had only 10,000 devices. Since its inception, the panel has grown more than tenfold, and we expect to have access to European data in 2009," said Frank Stefansson, CEO and executive vice president of Lyra Research. "We are excited by the growth of the panel supporting this service and the unmatched corporate printing data and strategic analysis that we bring to our clients."

The continuous growth of OPM's hard copy device panel means a more representative panel in each of the vertical markets covered, a more diverse group of devices and companies, and the ability to gain greater insight for Lyra clients about "real-world" print trends.

"A prime example of a 'real-world' print trend that we are currently tracking is the impact of the poor economy on printing volumes. The depth and breadth of our panel has allowed us to gauge that many companies in the health and educational service sectors have not yet felt a significant impact from the economy, but those in the public administration sector, which is largely related to government, have seen print volumes steadily decline for the last few quarters," said Cortney Kasuba, senior Lyra industry analyst and program manager for laser consumables.

About Office Print Monitor
To help printer and copier vendors track changes in where and how hard copy is output, Lyra's Office Print Monitor information service enhances Lyra's coverage of office printing by combining real-world corporate printing data, powered by PrintFleet, with Lyra's strategic analysis, forecast and installed-base data, and detailed hard copy specifications. With PrintFleet, Lyra has established an ever-expanding panel of hard copy devices that are monitored in real time. The current panel consists of more than 100,000 hard copy devices in nearly 5,000 corporations throughout North America. OPM includes five components--expert consultation, snapshots of specific corporate printing attributes, in-depth analysis reports of key trends, indexes, and optional client-defined customized data reports.

For more information on this service, please contact Tom Sandock at 617-454-2621.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets. Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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