Best Telecommunication Website Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Telecommunication Web Design

WebAward.org - The Web Marketing Association, host of leading website awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help the telecommunication industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Telecommunication websites have done well at integrating rich media demos to effectively demonstrate new telephones, PDAs or other equipment. This enables the user to interact with the product and increases the likelihood of purchasing online."

The WebAwards competition judges telecommunication websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Telecommunication Web sites have had inconsistent performance in the ISAR index. After two years of above average performance in 2005 and 2006, they have again dropped to below the average in 2007. Telecommunication Web sites outperformed the 5-year criteria benchmark average in innovation and matched the benchmark in design and technology. These sites score lower in interactivity and innovation.

The 2008 WebAward for Best Telecommunication Website went to These Days for Nokia Jealous Computers.

Other past winners include:

  •     2007 Arnold Worldwide for Vonageland.
  •     2006 Teehan+Lax Inc for the TELUS Mike Microsite
  •     2005 Walt Disney Internet Group for Disney Mobile Studios
  •     2004 Organic, Inc for Sprint PCS Ready Link
  •     2003 THINK for BellSouth e-Bill Flash Demo
  •     2002 Auragen Communications, Inc Dixon Schwabl Adevertising for Frontier CyberCenter Online Tour

A complete list of past winners can be found at telecommunication.webaward.org

Companies and organizations wishing to have their telecommunications Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The telecommunications industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Telecommunications Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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