Save-the-Earth Diet: Lose 15 Pounds CO2 a Day

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Eco Kits are highly effective tools for engaging and educating employees and the community on saving energy and the environment. Eco Hatchery's flagship product, the Eco Starter Kit, helps a typical U.S. household shed 15 pounds of carbon dioxide emissions per day, cut annual utility bills by about $260, and save an estimated 7,000 gallons of water.

fitness program for the earth

Shed household carbon dioxide emissions by 15 pounds a day, cut annual utility bills by about $260, and save an estimated 7,000 gallons of water with the Eco Starter Kit from Eco Hatchery. The company's affordable and effective "fitness program for the earth" combines easy-to-use tools with practical instructions, education, and online programs for measuring individual and group progress toward CO2-reduction goals.

"Many people want to take action to conserve energy and protect the environment but don't know where to start. Few have time to do all the research that's required to make educated decisions. Our aim was to remove the obstacles to taking action and to provide people with the best tools and information available," said Eco Hatchery co-founder Adam Borut.

Kit users start by measuring their environmental impact online and then use the tools provided to reduce their carbon footprint. As they complete the kit's energy-saving activities, users track progress online and create a roadmap with personalized recommendations for future savings beyond the kit. They also can work with others toward a common goal, using Eco Hatchery's free online community feature.

An illustrated instruction book inside the kit describes economic and environmental benefits of all the products, along with the time needed for each activity. Some of the products included in the Eco Starter Kit ($97.50) are an energy appliance monitor, water quality and conservation tools, home insulation products, a lighting audit and replacement tool, natural soy candle, a reusable stainless steel water bottle, and an A-Z recycling resources directory.

For Earth Day this year (April 22, 2009), Eco Hatchery has launched two additional eco kits to accommodate slimmer budgets:

  •     Energy Efficiency Kit ($60): Energy-saving products and online tools to help lower utility bills year after year. Typical US household savings: $220/yr utility bills, 1.3 tons CO2.
  •     Green & Healthy Home Kit ($50): Conservation and eco-friendly products for sustainable living. Typical US household savings: $165/yr utility bills, 2 tons CO2, 7,000 gallons water.

"Eco Kits are highly effective tools for organizations to engage and educate employees, while yielding quantifiable results," said Eco hatchery co-founder Andrea Nylund, emphasizing that the Eco Starter Kit saves the typical U.S. household 2.5 tons of greenhouse gas emissions in the first year alone. The reduction of emissions is equivalent to replacing a mid-size sedan with a Prius hybrid - for a tiny fraction of the price.

The average carbon footprint of an individual is about 12 tons per year (

All kits may be co-branded and shipped directly to employees, clients and associates with gift messages.

About Eco Hatchery: Based in Milwaukee, WI and Los Angeles, CA, Eco Hatchery is hatching green homes by helping individuals take the first steps toward conserving energy and fighting global warming The web site features a free carbon calculator for determining the carbon footprint of individuals and groups. Eco Starter Kit dimensions are 16" x 15" x 4". Price: $97.50. Bulk pricing and co-branding are available. Web site:

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Andrea Nylund
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