Russian Media Group ProfMedia Uses SGT's VEDA Software Suite to Manage Its New Tapeless Workflow

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The combined workflow managing eleven channels run by four independent broadcasters, eliminates redundancies, helps save on equipment, improves ROI and increases broadcast reliability.

SGT, a technology leader in the broadcast and media industry, today announced that ProfMedia, one of the top players in the Russian media industry, successfully uses SGT's VEDA™ software suite components for an entirely IP-based tapeless workflow solution. The combined workflow integrates eleven channels run by four independent television broadcasters. This ambitious project was carried out by SGT in cooperation with its systems integration partner Qualitron, who was in charge of integration and on-site deployment. ProfMedia today benefits from an improved return-on-investment, higher efficiencies and increased broadcast reliability.

"We are extremely pleased with what we have achieved using SGT's VEDA™ suite to master our tapeless workflow," said Alexander Grechishnikov, Technical Director of ProfMedia. "Combining the workflow for eleven channels from four broadcasters, and this for multiple time zones is an ambitious project. A merged workflow of this size simply would not have been possible with a traditional tape-based operation."

The VEDA™ software suite for workflow automation is the most advanced and capable solution available on the market, and provides components to build a modular and powerful end-to-end solution. The main features of the ProfMedia system are:

  • Entirely IP-based device control of video servers, routers and channel branding systems.
  • Three different traffic sources interfaced over VEDA™'s BXF-compatible interface.
  • Last-minute EDLs for promotion blocks and commercial breaks, which can be inserted by each broadcaster remotely.
  • File-based quality check integrated in the automated workflow.
  • File-based workflow based on MXF-wrapped DV25 that can be played on standard workstation running the VEDA™ MXF player.

"ProfMedia is a major innovative player in the Russian broadcast industry with respectable views on business efficiency," said François Chiche, Vice President Sales and Marketing of SGT. "We are excited to see the results of our joints efforts, and to prove that the modular VEDA™ end-to-end solution can turn sophisticated demands into a straightforward and lean system, ready for future expansion."

Tapani Karjalainen, President of Qualitron, said: "ProfMedia today benefits from best-of-breed technologies and a state-of-the-art workflow solution that will help them be more efficient and thus more competitive. In a joint effort with SGT, we succeeded to manage the complexity of the project in order to provide ProfMedia with the most advanced entirely tapeless workflow."

About SGT:
With more than 18 years of experience in broadcasting, SGT is a leading global software vendor providing innovative solutions for the broadcast and media industries. More than 300 TV channels worldwide use SGT's award-winning software suite, VEDA™, such as Al Jazeera (Qatar), Arte, BeTV (Belgium), Canal +, EPTV (Algeria), Eurosport, France Télévisions, M6, ProfMedia (Russia), RTK (Russia), RTL, SWR (Germany), TF1, TQS (Canada), TV5 Monde. The solution based on a service-oriented architecture (SOA) features high flexibility and modularity offering seamless integration into each client's environment.

The company was founded in 1990 in France. Today, more than 60% of its business is generated outside of France. For more information visit SGT's website at

About ProfMedia:
ProfMedia was founded in 1997 and today is the largest diversified media holding group in Russia with activities in publishing, television, radio, Internet, and cinema. Its TV business is represented by TV-3 (family entertainment), 2x2 (animation channel), MTV Russia (music), and VH1 Russia. The holding's combined revenues in 2007 amounted to $480M. ProfMedia is the major private investor in most sectors of the Russian media market. For more information visit ProfMedia's website at

About Qualitron:
Qualitron is a leading Finnish engineering company with 25 years experience on the European Russian and the CIS markets focusing on Broadcast TV-, video-, audio and digital film production and distribution systems and hardware. Qualitron's know-how covers all technical aspects of broadcast quality, SD or HD resolution, multi camera TV-studios, TV and radio OB-vans, DSNG vehicles, non-linear video editing systems, TV On Air Transmission Systems, Archiving and Media Management Solutions, High End Digital Film Production Systems, ENG equipment, audio workstations and high end graphic workstations.
Qualitron's headquarters are located in Espoo, Finland and its subsidiary ZAO Qualitron Service in Moscow, Russia. For more information visit Qualitron's website at


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