Brenda Rhodes, CEO of InTouch Corporation, Named 1st Runner Up In 2008-2009 Hot Mommas Project Case Competition

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Entrepreneur, CEO, Actress and Mother of Six Chosen As Winner In Nationwide Competition For Role Models

Brenda Rhodes, CEO of Los Gatos, California based InTouch Corporation, has been named the 1st Runner Up winner of the 2008-2009 Hot Mommas® Project™ Case Competition. The announcement was made by Kathy Korman Frey, founder of the "Hot Mommas" initiative during the recent Hoffman Lecture Series at George Washington University, featuring Linda Rabbit, Founder and CEO of Rand Construction.

The Hot Mommas Project is an award-winning women's leadership program housed at the George Washington University School of Business. Founded in 2002, the research initiative was formed to provide scalable access to role models, particularly female ones. "Research has shown that role models can help raise women's sense of self-efficacy," says Frey. "The women's leadership community is working very hard to provide strong, well-publicized female role models. The Hot Mommas Project is part of the solution. We provide examples of professional and personal role models that can be used in an academic setting, like a case study."

Rhodes' case study, which spans her more than 30 year career, details her journey from college dropout and single mother on the brink of bankruptcy and foreclosure to her triumphs as a graduate of Harvard Business School's OPM Program, and CEO of a publicly traded company with more than $300 million in revenue. Rhodes currently serves as CEO of privately held InTouch Corporation, a high touch customer relations management and appointment setting services company for the insurance and mortgage industries. Rhodes is also a working actress in her spare time, fulfilling a personal lifelong passion.

According to Frey, Rhodes' winning case was chosen as one of three winners by members of an esteemed judging panel of 20 entrepreneurs, executives and fellow role models. "Brenda's story is one of perseverance in the face of tragedy and fear. Her successes, in spite of the odds seemingly stacked against her, can only serve as inspiration to anyone who has ever experienced overwhelming personal struggles and professional hardships."

In response to her win Rhodes said "It is an absolute honor to receive this award from the Hot Mommas Project. Throughout my business education, I was painfully aware that business case studies involving women were few and far between. Unfortunately, those that were available endorsed a stereotype that was not exactly constructive. I am thrilled that this shortfall is being addressed by the Hot Mommas Project at George Washington University School of Business and very proud that my case study has become a part of the progress."

As a result of her win, Rhodes will be featured in a Prentice Hall Textbook, in Pink Magazine and on Comedy Cures Laugh Talk Radio. Her case will also be permanently archived in the Hot Momma's Library.

About Brenda Rhodes:
Brenda is the CEO of InTouch Corporation, as well as the mother of six amazing daughters. Working from her offices in Novato and Los Gatos, California, Rhodes is a familiar face on Wall Street, and recognized nationally as an industry turnaround expert. Learn more about Brenda by visiting her websites at and

About the Hot Mommas Project:
The Hot Mommas Projects' goal is to raise the self efficacy of women and girls through exposure to role models. The project is the recipient of a Coleman Foundation Case Award, and is part of the curriculum in GW's Women's Entrepreneurial Leadership Program which won a National Excellence in Education Award from the United States Association for Small Business and Entrepreneurship. To learn more, please see


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Jennifer Brazgel
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