Dallas, TX (PRWEB) March 23, 2009
Lombard Global (http://www.lombardglobal.com), a growing International Management Consultancy today announced a strategic partnership with TELLUS International of Dallas, Texas. The importance of online marketing and social networking to corporate marketing continues to mushroom. Companies that can learn and then effect and manage what is being said about them on the web are really starting to have a large advantage over their competition. In addition to consumer branding, social networking has largely untapped potential for B2B applications. "Lombard Global believes that the first thing a company should consider when conducting market entry and expansion is to really focus on getting their act together from an online marketing perspective. Web globalization, international search engine optimization and marketing and social networking or viral marketing are starting to surpass traditional forms of advertising and marketing rapidly. You can understand your target market analytically and culturally. Then you can make strategic moves that are very focused yet flexible based on the analytics you receive. This way, you can achieve results quickly at a fraction of the hard costs and risks of a big expensive traditional global marketing campaign that may end up offending your customers and destroying your target market for years or even generations. Remember the story about how Chevrolet rolled out the Nova ("no go" in Spanish) in Latin America? As a result, we feel fortunate to have the opportunity to grow our online marketing business with TELLUS. They are outstanding technically and really understand global and USA markets because they are a culturally diverse group of people themselves. We'd all acknowledge that it's very tough to find that combination of backgrounds in the marketplace. This, in turn, makes them a great fit for us in particular", said William Billeaud, Managing Partner of Lombard Global.
TELLUS International (http://www.tellusinternational.com) is an international online marketing and technology firm with offices in Dallas, Atlanta, Madrid and Helsinki. Juha Harkonen, Chief Operating Officer of TELLUS International said, "I concur with William. The timing is perfect. According a Forrester Research, 75% of the online population is now engaged in online social behaviors. In addition the Marketing and Media Ecosystem Study 2010 clearly states that the future of marketing will be interactive. Businesses that are able to create frameworks for engagement and are able to digitize their supply chains and ecosystems will be at an advantage in a world that is slowly moving towards cloud computing. We look forward to having a global partner with the skills and experience that Lombard Global brings to bear."
Lombard Global, based in Dallas - Fort Worth, USA, and with business partners in Europe, Asia and the Americas is a leading and rapidly growing International Management and Real Estate Consultancy. Its clients are expanding their businesses or assets across the USA and outbound (from the USA) and/or inbound (into the USA). Lombard provides an end to end solution for global expansion or modules based on client needs which include market entry and expansion, profit improvement, technology, real estate and mergers and acquisitions. Lombard's suite of services is led by industry unique core competencies of global executive level consultative sales and marketing, rapid organizational growth and true international business knowledge. Lombard Global- International Business. Results.™
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