McLellan Creative Offers Best Practices for Converting Web Visitors with Sizzling Content

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McLellan Creative, a team of technology marketing writers serving many of the world's most innovative technology companies, announced the availability of a new, complimentary Best Practices Series paper, "Convert Visitors with Sizzling Web Content." The paper provides clear, easy-to-follow guidelines for developing web content that engages readers and moves them through the sales cycle, transforming prospects into customers.

McLellan Creative, a team of technology marketing writers serving many of the world's most innovative technology companies, announced the availability of a new, complimentary Best Practices Series paper, "Convert Visitors with Sizzling Web Content." The paper provides clear, easy-to-follow guidelines for developing web content that engages readers and moves them through the sales cycle, transforming prospects into customers.

"Smart technology companies know speaking to customer needs is more important than ever in today's economy," said Robert McLellan, founder and president of McLellan Creative. "While many companies focus on search strategies to drive more traffic to their web sites, traffic alone doesn't ensure increased sales. To convert those visitors to buyers, web content must speak to their immediate needs.

McLellan Creative's team of 20 technology marketing writers helps technology leaders such as Cisco, SupportSoft, Appistry and others develop powerful web content at their organizations. To help companies establish web content initiatives, McLellan Creative has developed a "Best Practices: Convert Visitors with Sizzling Web Content" paper. Download a free copy at http://www.mclellancreative.com/sizzlingwebcontent.html.

About McLellan Creative
Founded in 1994 and is based in Ashland, Oregon, McLellan Creative is a team of award-winning, technology-focused writers and creative experts who help companies elevate their corporate messaging and communicate more effectively with customers. Our experience covers the entire spectrum of established and emerging technologies. From traditional data control systems and healthcare technologies to social networking, financial forecasting and nanotech, there is no technology too deep or too new for McLellan Creative.

McLellan Creative offers a full menu of marketing communications services, including collateral, white papers, case studies, corporate and consumer newsletters, web content, e-marketing, public relations support and executive speech writing. More importantly, the firm offers fully integrated marketing capabilities that help technology companies to develop synergistic, cost-effective campaigns that make the most of both traditional and digital media. For more information, visit http://www.mclellancreative.com.

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