CANIDAE All Natural Pet Foods Donates Funds from Raffle to Cancer Charities

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Amgen Tour of California CANIDAE Raffle Winner Awarded Felt Z35 Road Bike

Our Lab mix just tolerates the dry food we normally feed him. When we gave him the samples you sent he became an enthusiastic eater. I'm confident that with regular feeding the quality ingredients will improve his appearance and overall health

CANIDAE Pet Foods conducted its first Amgen Road Bike Raffle to benefit cancer research in people and pets at the 2009 Amgen Tour of California. The race brought together a world-class field of cyclists and teams from multiple nations including Lance Armstrong in his return to U.S. professional cycling after a three-year hiatus. While Armstrong placed seventh, Levi Leipheimer won the Amgen Tour of California for the third consecutive year.

CANIDAE chose to conduct the raffle to support the race's mission of promoting cancer awareness and research. Half of the proceeds went to the American Kennel Club Canine Health Foundation to fund canine cancer research, and the other half to Armstrong's Livestrong Cancer Awareness Foundation.

The grand prize winner of the CANIDAE Amgen Road Bike Raffle, Phil Diffenbaugh of Ridgecrest, California, won a Felt Z35 Road Bike donated by CANIDAE (estimated value $2,199.00) at the Rose Bowl during Stage 7 of the race on February 21. Diffenbaugh, a firefighter for the last 32 years and father to five children, and his wife Susan are avid cyclists and pet owners. Their household includes a dog, a cat, 3 hamsters and some hermit crabs.

"I estimate that over the last 20 years, I have ridden more than 31,000 miles to and from work. Even my wife and children often ride to work and school," said Diffenbaugh. "Our Lab mix just tolerates the dry food we normally feed him. When we gave him the samples you sent he became an enthusiastic eater. I'm confident that with regular feeding the quality ingredients will improve his appearance and overall health," commented Diffenbaugh after receiving some samples of CANIDAE All Life Stages dog food for his Labrador mix.

Part of the CANIDAE Mission Statement to promote Responsible Pet Ownership includes proper medical care and support for pets with health issues such as cancer. Nothing is more central to the core values of CANIDAE than the health, happiness and well being of pets.

In addition to selling raffle tickets benefiting the cause of fighting cancer in people and pets, CANIDAE Pet Foods distributed samples and coupons. CANIDAE pet foods for dogs and cats adhere to the highest standards of excellence for product quality, palatability, and customer satisfaction. Formulated for the long-term health of pets, these all natural holistic pet foods use only the finest human grade ingredients available -- proudly raised and grown in the United States. CANIDAE stands behind the guaranteed analysis of each and every one of its products and invites cycling fans to discover for themselves and their pets the healthful benefits of its pet foods.

"We are so excited that Mr. Diffenbaugh won the bike and that we are able to help fund organizations that fight cancer in people in pets at the same time. The positive atmosphere at the event and the enthusiasm of the cycling fans has us very interested in sponsoring more events", said Jason Castillo, Controller for CANIDAE. "Canidae is planning on being at several national events throughout the year promoting Responsible Pet Ownership, and supporting local independent pet food retailers while raising funds for cancer research in people and pets at the same time. We are finalizing charity events at the Sea Otter Classic in Monterey, California in April and are working on events at several of the larger marathon races. When the details are finalized, we will publish them on our website at http://www.canidae.com."

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Jim Mantych
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