In the past we've looked at devising a marketing plan, and we've looked at the specific tools available to marketers. With this issue, we set out to address some of basic either-or questions web hosts might face in their marketing endeavors.
Toronto, Ontario (PRWEB) March 23, 2009
The Web Host Industry Review (http://www.thewhir.com), the publication of record for the hosting business, is excited to announce that the March 2009 issue of its Web Host Industry Review magazine has arrived, marking the publication's fourth annual "marketing issue."
From its cover story on building your marketing team to a discussion of PR strategy and an examination of social media in marketing, the March issue addresses a series of decisions encountered by hosting providers in developing an overall marketing strategy. And while it addresses choices faced by companies of any size, the issue attempts to address them, where possible, through the perspective of a smaller hosting provider.
"One of the really excellent things, from an editorial standpoint, about working on a regular, yearly issue like this one, is the fact that it provides an ever-expanding foundation of past effort on which to build. Another is the opportunity to tackle the same subject from new angles," says WHIR editor Liam Eagle in the March issue's letter from the editor. "In the past we've looked at devising a marketing plan, and we've looked at the specific tools available to marketers. With this issue, we set out to address some of basic either-or questions web hosts might face in their marketing endeavors."
In this month's cover story, regular contributor Dennis McCafferty looks at the questions involved in building a marketing team, addressing in particular the choice between working with an in-house marketing department and employing an external ad agency. While the feature looks at the pros and cons of committing to either side, it also examines some of the areas of synergy between the two.
A somewhat supplemental feature on building a PR practice, written by editor Liam Eagle, advises smaller hosts that, while they might not currently have room in the budget for the services of an external PR agent, to consider the outsourced PR agent a future step, given the range of advantages they convey -- and the dangers of "bad PR."
Veering away somewhat from the either-or decision making to a more inclusive path, WHIR regular Wayne Epperson covers the emergence of social media into the mainstream of online marketing - both as a venue for more traditional marketing efforts, and as a resource for community-building and the development of relationships.
"We try to be very aware of how each new issue of the magazine will stand as an addition to the catalog of the WHIR magazine taken as a whole," says WHIR publisher Stephen Mayhew. "With our annual marketing issue especially, we feel we're always adding to a body of work that has real value for web hosting providers as a tool."
The March 2009 issue of WHIR magazine, along with all its back issues, is available in an online edition, which can be accessed through the WHIR website at http://www.thewhir.com/magazine/
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