Vendavo Launches ProfitVisionTM

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New offering helps companies rapidly realize margin improvement

Vendavo's analytics capabilities and value realization services have already helped customers identify substantial margin improvement opportunities

Vendavo®, the leading provider of business-to-business price management and optimization solutions, today announced the launch of Vendavo ProfitVisionTM. A complete price performance management solution, ProfitVision combines Vendavo's industry-leading pricing analytics software with value realization services to help companies quickly identify price-based profit improvement opportunities.

"Companies aren't just leaving a little money on the table; they're missing out on millions. Given the state of the economy, it's astonishing to think that companies are inadvertently foregoing $10 million or more of profit on every $1B in sales due to poor pricing practices," said Al Crites, chief executive officer of Vendavo. "ProfitVision arms our customers with the capabilities and best practices they need to avoid common pitfalls, identify margin leakage and make the right decisions to capture every available dollar of profit."

ProfitVision leverages Vendavo's industry-recognized Price and Margin Analytics solution and the company's value realization services to help customers improve profitability. Key components of the Vendavo ProfitVision offering include:

  • Pricing Dashboards - Identify price-based margin improvement opportunities rapidly
  • Key Pricing Performance Metrics - Track key pricing performance metrics to proactively manage margins
  • Root Cause Analytics - Perform ad-hoc analytics to identify root causes of poor pricing and profitability
  • Value Realization - Expert advice to help identify and capture profit improvement opportunities

"Vendavo's analytics capabilities and value realization services have already helped customers identify substantial margin improvement opportunities," said Jamie Rapperport, cofounder and executive vice-president of marketing and business development at Vendavo. "ProfitVision combines these two proven solutions to help customers rapidly identify and harvest unclaimed profit opportunities. For a low total cost of ownership, customers get high, rapid return on investment."

About Vendavo
Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits - from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 140 customer divisions at some of the world's biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. SAP resells the Vendavo solution to its customers under its own name, SAP Price and Margin Management. To learn more, or to request information, visit


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