NEW: 16 Marketing 2.0 Rules to Guide You Through the Recession

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The economy is in a deep recession and companies and marketers need help! The free book '16 Marketing 2.0 rules to guide you through the recession' enable readers to take a critical look at their current approach, cleaning up there businesses accordingly. Following these rules will strengthen marketing, differentiating from those who don't act upon the current economic climate. The book is available for (free) download at

The economy is in a deep economic recession. It's something companies en marketers have to get through, it's something businesses have to deal with. A recession also offers opportunity: it's when things get rough that people, companies and marketers are forced to critically reflect on what they're doing.

Sales figures are under pressure, and with it so are marketing budgets. Accountability now plays a more important role than ever while attention for existing clients is top priority. Richard van Hooijdonk, travelling professor, created 16 free rules that can be used to face the economic recession. These rules enable companies and marketers to take a critical look at your current approach, cleaning up your business accordingly.

Following these rules strengthens marketing, differentiating from those who don't act upon the current economic climate. The rules are based on his 'The New Marketing Cycle' model, as well as years of experience with optimization, innovation and start-up companies.

About the writer:
Richard van Hooijdonk (41), travelling professor, was marketing director at several organisations in Europe. He is now very much in demand as speaker and chairman at international congresses, both in Europe and the United States (Orlando, New York). Richard is a lecturer at SRM/Erasmus University and Nyenrode Business University. His specialisation: to inspire businesses to adapt their commercial strategy to the new marketing economy (marketing 2.0).


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Richard Van Hooijdonk
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