Technology Leaders to Lead WAA Webcast on 'How to Pan for Gold in Web Analytics Data'

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Webinar to Show Online Marketers How to More Easily Find Actionable Nuggets of Information to Improve Web ROI

It's important to be able to isolate key data and quickly deliver it to decision-makers. We are looking forward to David's webinar. David has been at this for years and really understands how to glean actionable insights and turn web data into web intelligence. This is going to be an eye-opening webinar.

Technology Leaders (http://www.technologyleaders.com), a web analytics consulting and technology firm, today announced it will lead the Web Analytics Association's (WAA) latest webcast series, entitled 'How to Pan for Gold in Web Analytics Data,' on April 2.

The hour-long webinar will be held Thursday, April 2, at Noon ET/9 a.m. PT, and is open to both members and non-members of the association (WAA). To register, please visit http://www.webanalyticsassociation.org/waawebcastseries/

The live webinar will feature information on how online marketers and web strategists can more easily locate actionable nuggets of web analytics information to increase the ROI on campaigns, web site conversions, and more. The information presented will help solve common complaints such as 'I have lots of data, but not enough good information,' 'I can't tell what's actionable,' and 'Where are the meaningful nuggets that will help me quickly improve my marketing?'

David Millrod, Managing Partner at Technology Leaders, will lead the webinar. Millrod has more than two decades of experience in technology, working with companies such as Morgan Stanley and marchFIRST. Millrod co-founded Technology Leaders in 2002 and has overseen more than 100 web analytics implementations for major brands, including Century 21 Real Estate, Mercedes-Benz, Horizon Blue Cross Blue Shield, and Morgan Stanley. In his presentation, Millrod will feature different tools, technologies and processes for finding actionable intelligence.

"In today's economy, businesses can't afford to waste a single minute trying to find those actionable nuggets," Millrod said. "Our webinar will show visitors how to find more easily locate information that is crucial to improving web ROI."

"The underlying challenge is that web analytics tools tend to deliver far more data than marketers can possibly use," said Jim Sterne, Chairman of the Web Analytics Association (WAA). "It's important to be able to isolate key data and quickly deliver it to decision-makers. We are looking forward to David's webinar. David has been at this for years and really understands how to glean actionable insights and turn web data into web intelligence. This is going to be an eye-opening webinar."

About Technology Leaders:
Technology Leaders is an innovative web analytics consulting and technology firm. Technology Leaders' products and services drive shareholder value by maximizing the role of web analytics in making critical marketing and business decisions. Technology Leaders is headquartered in New York, NY. For more information, call 1.212.808.3058 or visit http://www.technologyleaders.com.

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ERIK BRATT
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