Manhattan Research: Physician New Media Adoption in Emerging Pharma Markets - Webcast April 3

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Manhattan Research Webcast to Discuss Key Trends Changing the Face of Global Pharma Marketing and Sales

Physician technology adoption and integration trends in emerging pharma markets such as China and South Korea are poised to significantly impact the next generation of pharmaceutical marketing

Manhattan Research, a global healthcare and pharmaceutical market research company, announces a webinar on April 3, 2009 to review digital marketing trends in emerging markets amidst the need for global best practices. The presentation coincides with the launch of Taking the Pulse® Asia, its latest physician market research and advisory service. The service is part of Manhattan Research's overall insight into global digital trends and focuses on physicians across Japan, China, South Korea, Taiwan, and Australia.

Healthcare and pharmaceutical marketers and other industry stakeholders will use Taking the Pulse® Asia to examine strategic technology, media, channel, and promotional mix trends as well as to benchmark their performance against industry competitors. Subscribers also have access to the Manhattan Research global analyst team for insights on using the market data to shape better-informed marketing and sales strategies. Taking the Pulse® Asia is designed to round out the global digital insights from the European and U.S. physician studies conducted by Manhattan Research, with the goal of giving pharma, biotech, and device clients a comprehensive view of the world physician market.

Taking the Pulse® Asia covers topics such as:

  •         Interest in Web 2.0 technologies for health and pharmaceutical information
  •      Overall media consumption (traditional vs. new media)
  •      Use and impact of sales representatives for clinical and pharmaceutical information
  •      Internet access, frequency, types, and activities online
  •      Mobile technology adoption, including PDAs/smartphones, MP3/iPods, and SMS messaging
  •      Advanced online activities such as online video, blogs, podcasting, and wikis
  •      Search engine reliance and frequency
  •      Interest in health email newsletters, chat groups, and disease management tools

"Physician technology adoption and integration trends in emerging pharma markets such as China and South Korea are poised to significantly impact the next generation of pharmaceutical marketing," said Meredith Abreu Ressi, Vice President Research at Manhattan Research.

Sign up for Complimentary Webinar - Friday, April 3, 2009
Taking the Pulse® Asia: Physicians and Emerging Information Technologies

Manhattan Research Vice President of Research Meredith Abreu Ressi will host the upcoming webinar, "Taking the Pulse® Asia: Physicians and Emerging Information Technologies" on Friday, April 3, 2009. Ressi will focus on the latest pharma marketing trends from Taking the Pulse® Asia, discuss why these emerging markets are critical to pharma companies, and explain how this knowledge fits into a global marketing strategy.

Key topics include physician adoption and behavior related to the Internet, Web 2.0 technologies, email communication, PDAs/smartphones, search engine reliance, tech-enabled sales reps, and electronic medical records.

Session 1: Friday, April 3, 9:00 AM EST
Session 2: Friday, April 3, 3:00 PM EST

To request an invitation to this exclusive webinar, please visit http://www.manhattanresearch.com/asia or contact Eric Martin at emartin at manhattanresearch dot com or 1-212-367-8886.

For additional Taking the Pulse® Asia product and subscription information, please contact sales at manhattanresearch dot com, call 1-212-255-7775, or visit http://www.manhattanresearch.com/products/physician/asia.aspx.

About Manhattan Research:
Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm. We conduct annual research studies covering eHealth trends among physicians and consumers in the United States, Europe, and Asia. For information, visit http://www.manhattanresearch.com.

About Decision Resources, Inc.:
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.DecisionResourcesInc.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

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