With the success of our work together on ActivTestDrive, we decided to explore more ways to partner and deliver an enhanced customer experience on the dealership website
Orlando, FL (PRWEB) March 23, 2009
ActivEngage (http://www.ActivEngage.com), the automotive industry's premier provider of proactive live chat marketing for dealer websites, today announced a strategic alliance with AutoMotion, an industry leader in dealership online video services. AutoMotion will provide ActivEngage with video test drives and video SEO to create a more interactive and effective experience for dealership websites. The goal of the alliance is to leverage AutoMotion's leading-edge video content and incorporate it in all channels that provide automotive consumers a more interactive online experience with the dealership, ultimately leading to a more satisfied online shopping experience and increased lead generation and sales.
The strategic alliance follows from the two companies' initial work together on ActivEngage's recent launch of ActivTestDrive (http://www.activengage.com/ActivTestDrive), combined live chat and short vehicle video test drives. In the new alliance, AutoMotion will provide vehicle videos for ActivEngage dealers that engage more site visitors and help increase lead generation. In addition to ActivTestDrive, the partnership will also allow video and live chat integration in email. This will help keep interest and excitement high as shoppers move through the dealership's sales cycle. ActivEngage will also create segments from video test drives to highlight different vehicle features such as exterior, interior, safety, performance and more. In addition to creating an interactive, real-time experience for website visitors, AutoMotion videos can help dealership websites boost search ranking because video SEO web pages are more relevant than text in Google searches.
"With the success of our work together on ActivTestDrive, we decided to explore more ways to partner and deliver an enhanced customer experience on the dealership website," commented Ben Anderson, AutoMotion president. "Incorporating video and live chat is just one way to create a more dynamic, real-time interaction between the dealership and the customer. We're also working with video and email, and expanding video SEO to increase search rankings to drive more dealership web traffic. We have found a great partner with ActivEngage and we will work together to help dealers use emerging and existing technology to increase leads and sales."
"AutoMotion marketing tools are designed to excite, inform and motivate car buyers. We're really thrilled about partnering with Ben and his team to bring our dealers the best vehicle video content, whether it's incorporated with live chat at the dealership website, included in email, or any other communication channel to enrich the consumer experience and help dealers be more successful. There are proven methods for dealership use of video and more will emerge as this online medium develops. This strategic alliance will help ensure that our dealers stay ahead of the curve," commented Ted Rubin, ActivEngage co-founder.
About ActivEngage: (http://www.ActivEngage.com)
ActivEngage's proprietary business logic helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.
About Cinemotion Studios: (http://www.automotiontv.com)
Founded in 2001, Cinemotion develops innovative web, DVD, and portable video market solutions for the automotive market. The company's primary division, AutoMotion features innovative, video-based marketing tools for automotive dealerships. The company's products include a web-based video test drive plug-in, VSEO, Showroom DVDs, Email Video, and Dealer Showcase Video solutions. AutoMotion's President, Ben Anderson, is the recipient of the Pentair Student Entrepreneur of the Year Award, MN Collegiate Entrepreneur Award, and CEO Round Table Award and was featured on the front cover of the June 2005 issue of Twin City Business Monthly.