iPhorest for iPhone is Now Available on the App Store: Plant a real Tree From Your iPhone

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Not all apps need to be killer. iPhactory is happy to bring one that is living.

San Francisco, CA.,--March 24, 2009--IPhactory today announced the availability of its iPhorest app for iPhone and iPod touch on the Apple App Store. iPhorest, http://www.iphorest.com/ , is an innovative and environmentally conscious app that gives users the opportunity to raise their own virtual tree.

The virtual iPhorest tree grows after being nurtured by the user. Once the seedling has been planted, the next screen will show you the initial tree sprouted. Simply shake your iPhone to create a rain shower, and when the virtual sun shines, your tree begins to grow--reaching a new stage every day. You can plant additional trees in the forest view screen by clicking on the shovel, and even send your tree to others by pressing the share button. There is also a world map of everyone who has downloaded the app, so you can see where other fellow iPhoresters are planting from.

To commemorate the development of iPhorest, Ecolife Apparel worked directly with the Conservation Fund at this year's TED 2009 conference, to plant 2,200 trees--one for each attendee. Ecolife is an all cotton collection of underwear and casual apparel that conserves energy by reducing energy in the wash and dry cycles. The collection is overseen by Nick Graham, formerly Chief Underpants Officer of Joe Boxer.

iPhorest is available for $4.99 from Apple's App Store on iPhone and iPod touch or at http://www.itunes.com/appstore

For more information please visit http://www.iphorest.com/, http://www.iphactory.net, and http://www.ecolifeunderwear.com

About iPhactory: iPhactory is a San Francisco based marketer of applications for phones and mobile devices. iPhorest is the first of many applications the company will be launching over the next year. The company is working with the Conservation Fund and will work with the nation's leading public natural resource agencies to ensure the real trees are protected for the long-term. http://www.iphactory.net

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Deva Santiago
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