Smart Search Marketing Strategies in an Economic Downturn: Using Advanced Paid Search Techniques to Maximize ROI

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Marin Software Co-Founder and VP of Products Wister Walcott to Deliver Advanced Techniques and Strategies for Search Marketers at Search Engine Strategies (SES) New York to be Held March 23-27, 2009

San Francisco, CA (PRWEB) March 23, 2009

News Facts:

  •     Marin Software, provider of the leading enterprise-class paid search management application for large advertisers and agencies, today announced that company co-founder and vice president of products, Wister Walcott will speak on a panel at SES New York 2009.
  •     Walcott will share proven strategies and insider tips for maximizing the return on investment of search marketing campaigns on the Advanced Paid Search Techniques panel scheduled for March 26 from 12:45pm-2:00pm. Walcott will be joined on the panel by representatives from other leading search technology companies and agencies.
  •     SES New York takes place March 23-27, 2009 at the Hilton New York. SES is the leading and most established search engine marketing (SEM) and search engine optimization (SEO) conference and expo series. SES New York takes place March 23-27, 2009 at the Hilton New York.

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About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Marin's has over 100 clients, including Razorfish (Nasdaq: MSFT) and ZipRealty (Nasdaq: ZIPR) and Trouve Media. Marin's clients manage over $300 million of annualized paid search spend. In October 2008, Marin won ClickZ's 2008 Marketing Excellence Award for Best Search Management Application. Marin is backed by Benchmark Capital and Amicus Capital.

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Kari Moe Straley
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