LendingTree Continues Support for Lender Exchange with Leading Products and Cutting-Edge Technology

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FHA, Reverse Mortgage, and Simplified Filter Technology Help LendingTree Exchange Lenders Target, Service, and Close Online Prospects More Profitably.

Consumer demand remains very high at LendingTree.com, and we are constantly looking at ways where we can innovate and grow our product and service offerings to expand our Exchange lenders' top and bottom line results.

LendingTree, the industry leader in online lending, recently rolled out several new lender-facing products geared towards helping LendingTree Exchange lenders be successful with consumers coming to LendingTree.com looking for the right loan advice and solution.

"Our goal is to remain an essential and important partner to our Lender Exchange, providing them a consistent source of high-quality consumers who are ready to work with top-notch lenders to meet their financial needs," says Bob Harris, LendingTree Exchange President. "Consumer demand remains very high at LendingTree.com, and we are constantly looking at ways where we can innovate and grow our product and service offerings to expand our Exchange lenders' top and bottom line results."

FHA
Over the past several months, LendingTree has launched several new initiatives including FHA mortgage services for its borrowers and its lenders. Announced late last year, lenders in the LendingTree Exchange are now able to compete for borrowers specifically looking for an FHA-insured loan via expanded filter technology. Borrowers start by using an FHA loan eligibility tool found here, lendingtree.com/fha-loans.asp. Then once a customer is ready to move forward and start shopping their loan, they can complete a LendingTree loan request and have lenders compete for their business.

Reverse Mortgage
In early 2009, LendingTree and GetSmart.com announced their Exchange lenders could begin working with consumers looking for a reverse mortgage. Added Harris, "There is a growing need to serve potential borrowers coming to LendingTree.com and GetSmart.com looking for reverse mortgage options. Lenders are now able to receive pre-screened reverse mortgage candidates, reducing lender legwork while increasing their customer base. The response we've received from both consumers and lenders regarding this service has exceeded our expectations."

Filter Technology
The company also recently launched a simplified, cutting-edge filter technology that provides lenders a more streamlined approach to customer targeting enabling them to service and close more prospects profitably and efficiently. Filtering technology at LendingTree began in 1998 and gives lenders a customer targeting capability at their finger tips. The technology, now easier than ever, simplifies the filter set up and management process providing lenders a more streamlined approach to targeting the exact customer segments that meet specific underwriting criteria and investor requirements.

Harris adds, "We are excited about the future of our business, and remain committed to ensuring our lenders receive the highest-quality products and services in the industry. The combination of our diversified product base, advanced technology platform, strong brand and marketing capability, and committed account management team, we offer lenders a compelling way to acquire new customers and grow market share in 2009 and beyond."

For lenders not already on the LendingTree Exchange, get signed up today for mortgage leads online by visiting lendingtree.com/get-internet-mortgage-leads/. Current LendingTree Exchange lenders with any questions about each new LendingTree lender initiative should reach out to their account manager directly for further assistance.

About LendingTree
LendingTree, LLC is the nation's leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 25 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgage home loans, mortgage refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards via lendingtree.com and 800-555-TREE.

Launched in 1998 with headquarters in Charlotte, N.C., LendingTree also owns and operates LendingTree Loans sm, GetSmart.com, and HomeLoanCenter.com. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE).

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ALLISON VAIL
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