New UK shopping search engine to challenge Google

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The new RatingsWorld search engine is aimed specifically at UK shoppers. It is designed to help the shopper easily find a product or service and give the shopper all the information required to make an informed choice about where to purchase the product or service. The result pages returns a description of the items, places where the items can be purchased, and the price of the item.

RatingsWorld.co.uk provides a new shopping search engine specifically for the United Kingdom. RatingsWorld makes available product descriptions and prices from hundreds of UK online stores. Items can be anything from mp3 players to HD televisions, theatre tickets to tea for two at Harrods. UK shoppers can find exactly what they want without the need to use a general purpose search engine, eliminating the need to follow dozens of links and without ending up on non UK web sites, blogs or forums.

Compare a search for mp3 players on Google and on RatingsWorld. Google returns the usual list of suspects filled with keywords and carefully crafted search engine friendly phrases. RatingsWorld returns a neatly laid out set of product images with prices, the product description and the names of stores where these items are currently available.

Not only are the results more helpful and better presented, the shopper can choose to filter the results to only include a specific brand, a price range, or a specific store, and can choose to order the results by price (low to high or high to low).

The developers of this new shopping search engine are also responsible for http://www.youcouldgetme.com an online wish list. Incorporating the YouCouldGetMe technology into RatingsWorld, they have been able to provide shoppers with an 'add to wish list' option for every item on RatingsWorld no matter what store is selected.

Better user choice is a strong theme running through both of these web sites. Better choice as a shopper on RatingsWorld and better choice for what can be included in a single wish list from YouCouldGetme.

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Colin Drummond
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